Step into the world of Generation Social Media by Chatterkick with Beth Trejo and Mariah Black-Overholt. In this episode, they dive into the nitty-gritty of making content magic happen at events, turning everyday moments into memorable stories.

In this thrilling episode of Generation Social Media Podcast, Beth Trejo, the Captain of Creativity (CEO) and founder of Chatterkick, delves into the exhilarating world of crafting authentic content on a grand scale. Joining her on this adventure is Allison Gates, Creative Maestro (Manager).

In this exciting episode, your trusty guides, Visual Content Wizard (Strategist), Hannah Maymon and the Creative Dynamo (Manager), Allison Gates explore the concept of capturing genuine content that resonates with consumers.

In this episode, creative nerd and Visual Content Strategist, Hannah Maymon, is joined by our Creative Manager, Kristy Plucker, to discuss the concept of a virtual content capture and its significance in social media marketing.

In this episode, our very own CEO, Beth Trejo, is joined by our Creative Manager, Allison Gates, to discuss the importance of building a creative strategic partnership network for businesses.

In this episode, Allison Gates and Keyiera Wright discuss the concept of “Executive Social”. Executive social is a branding solution for personal brands, particularly for executives and business owners who want to elevate their brand beyond what they typically post on platforms like LinkedIn.

Social media is a tool in your toolbox that you can use to your advantage. It gives you a chance to respond to your consumers in an authentic way that feels right both internally and externally. Creating a checklist to keep ahead of what people are posting and sharing on all of the social platforms is extremely helpful in these situations.

Mariah is one of our biggest data nerds here at Chatterkick and in this episode, she interviews Willie Mullen from Sprout about how important it is to have a robust yet nimble platform for managing social media campaigns. She’ll ask some tough questions and share her thoughts on how Sprout enables her to create high impact\social strategies for her clients. They'll discuss the top 3 metrics every marketer needs to stay focused on for success and how LinkedIn's online presence is very effective at driving offline engagement.

You’ve heard of NFTs, cryptocurrency and Web 3.0 – but do you truly understand what they are and how marketers can use them to engage their consumers?

In this episode, Beth is joined by Dale Alexander, a fellow agency leader who has evolved his creative direction from words to widgets to wallets. Listen as he takes you through his journey and shares some insight into the evolving world of digital currency.

If you are thinking about starting the conversation surrounding DEI in the workplace, start by getting curious. Think about who is not at the table and what practices and cultures are not being represented. By stepping out of your comfort zone, you can begin to challenge yourself to have the uncomfortable conversations within your organization.

Influencer marketing is a $13.8 billion industry that continues to grow every year and many companies are embracing it. The process involves an influencer sharing a sponsored post on their profile that influences their followers to purchase a specific product or service. If you are looking to incorporate influencer marketing into your social strategy, it is important to find creators that align with your brand, and don’t forget to act human!

Ten years ago, CEO and founder, Beth Trejo, quit her job and took a chance on social media. All with an 18-month-old at home and pregnant, we might add. Since then, she has brought on dozens of creative souls who have helped make Chatterkick what it is today. The Chatterfam has enjoyed the freedom to do what we all love most: building human connections all while helping companies grow through social media marketing, digital media, and content creation. Cheers to another ten years!

In this episode, Beth answers questions that her daughter, Lola, asks her about what it was like to start Chatterkick ten years ago and what is in store for the future.

2020 has been a wild year; we don't even need to say it anymore. It's time to lean into human connections and building culture within your teams. In this episode, Kelsey and Bri share a ton of EPIC ideas to create moments to boost your team culture through games, events, or memorable moments.

How does a random cellphone video of a middle-aged man skateboarding, chugging juice, and jamming to a 40-year old banger from Fleetwood Mac go viral on a platform for Gen Z? A viral video might just be as lightning in a bottle as Fleetwood Mac's songs topping the charts, but there are replicable elements you need to draw inspiration from.

Creepy tool alert! You've always wanted to see what ads your competitors are running, and there's a FREE tool that lets you do it. Facebook created the Page Transparency section to increase accountability and transparency on the platform. In this episode, Kelsey and Bri dig into the Page Transparency tool, what you can see, and ideas on how you can use what you find for inspiration.

Geo-targeting, Geo-fencing, and hyper-local, oh my! These are some of the hottest buzzwords in marketing, which means they often get misused and abused. In this episode, KeyMedia Solutions CEO, Korena Keys, chats with Beth and breaks down what each term means and why businesses need to be paying attention to them. If you're looking for a trade show strategy or a way to increase student enrollment, Korena shares a killer strategy for you.

On Facebook activity, location sharing, transcripts, and data being tracked when you're off Facebook, the list goes on and on. It's time to review and update these Facebook settings to help you get the most out of the platform without giving up all of your data. Kelsey Martin shares some of Facebook's creepiest settings and how you can shut them off to save yourself from frustration down the road.

Warning: this is the REAL WORLD, true stories, fear factor episode! We've talked about social account access in multiple episodes, but we're going to stop being polite and start getting real; this is episode 30! Beth and Kelsey tell three horror stories that could have been avoided if the accounts were set up more securely.

In this episode, Kelsey, Bri, and Molly talk about using Custom Audiences and Lookalike Audiences to find people who are most likely to find your ads relevant. Buckle in for this one; these ladies are digging into the trenches of the differences between these two targeting tools and sneaky ways to use them.

In this episode of the podcast, Beth and Kelsey share three FREE tools that you can use, and a few more because they got super inspired on number three. All of these tools are 100% free and just take a little time with a secret ninja approach.

Beth and Kelsey walk through ways B2B, and really any organizations can use TikTok for inspiration, research, and content creation.

Getting content from clients worldwide that is authentic, creative, and unique has been a challenge that our organization has to innovate through daily. Beth and Kelsey talk through some of the easy ways the Chatterkick team has been able to capture, innovate, and create content without taking up a ton of extra time.

The two things about social media that are always true are that it is always changing and never shuts off. As a member of a social media team or a lone ranger wrangling digital assets on your own, organizing and planning your social media strategy is a gamechanger when it comes to efficiency. This episode came out of the vault to share organization tips on access, content planning, and reputation management.

Revela and Chatterkick come together for one last crossover episode on the topic of communication. Needs evolve during a crisis, so the frequency of your communication needs to increase. Beth and Michelle share experiences, tools, tips, and some ideas for your organization to steal.

When we asked employees about the benefits of working remotely, 56% of respondents are fueled by the benefit of flexibility. Employees want support from their employers by maximizing their hours and physical working environment.

The results are in! After our last crossover episode with Michelle and the Revela Group, we sent out a survey for employees' perspective on how they're handling work flexibility during COVID-19. We also asked their thoughts on how their employers are handling remote work, flexibility, and communication during COVID-19.

We can't unlearn what we've learned or seen during COVID-19! Now that we've been forced to approach our businesses differently, it's going to be really hard to go back to what our norm was six weeks ago. Many businesses have challenged their beliefs and have found different ways to be successful, whether it's going remote, providing alternative services, being more flexible. People aren't just going to forget that. How we respond to that is going to have a huge impact as we move our businesses forward.

COVID-19 has completely disrupted consumer habits. Most businesses are wishing they would have had a crisis communication plan in place to keep their consumers in the loop with all changes. During a crisis is not be an ideal time to whip up a crisis communication plan, but it's necessary. As the situation evolves, it's time to prioritize putting a plan together of who needs to be involved in continuing your crisis communication, what assets you have, and what messages you're going to prioritize.

ROI really is the ultimate social media question. This question has changed over the last ten years, but the core concept has remained the same. It turns out we need to approach the conversation a little bit differently. In this episode, we're not talking about how to calculate ROI; simple math can help you do that. Instead, we're talking about the whole concept of "return on investment." We're diving into the value of the relationships, and how to qualify and quantify your return differently.

Social media tends to get a bad wrap for being the hotbed of trolling and that anonymous courage from customers or former employees who are willing to say ANYTHING in reviews, comments, or posts to trash organizations. In this episode, Beth Trejo, CEO, and Kelsey Martin, COO, talk about when it is okay to ban someone from your page, delete comments, hide comments, and other monitoring actions.