#033 The Free Tool That Let's You See All Of Your Competitors' Facebook Ads
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Creepy tool alert! You've always wanted to see what ads your competitors are running, and there's a FREE tool that lets you do it. Facebook created the Page Transparency section to increase accountability and transparency on the platform. In this episode, Kelsey and Bri dig into the Page Transparency tool, what you can see, and ideas on how you can use what you find for inspiration. If you haven't checked the Pages Ads Library before, prepare to have your mind blown.
Biggest Takeaways From This Episode
Top Takeaways
The Facebook Page transparency tool is a super creeper tool to see what advertising ANY Facebook Page is doing. Facebook launched this tool in April, 2018 to increase transparency and accountability for pages. It's incredibly transparent surrounding advertising social issues, elections, or politics.
How to find it:
To access this information as a page visitor on desktop:
Access Facebook Page Transparency on Desktop
Find any Page's timeline by clicking its name in your News Feed or searching for it.
Scroll down to the Page Transparency in the left-hand column.
Tap See All.
To access this information as a page visitor on mobile:
Access Facebook Page Transparency on Mobile
Find any Page's timeline by clicking its name in your News Feed or searching for it.
Scroll down to the Page Transparency below the About section.
Tap See All.
What transparency info can you see?:
The date the Page was created.
What countries the page managers live in and how many are in each country. This applies to all Page roles.
The Page's previous name changes.
Any Page merges that happen on or after September 6, 2018.
Which business has ownership over the page.
Any confirmed businesses or organizations who have been granted access to help manage the Page.
If the Page belongs to a state-controlled media organization.
See ads from the page.
How you can use the transparency info?:
Authenticate pages for giveaways or new product/brand discoveries. Look at when their page was created and any past page names. If it was created in the past 30 days or has had multiple page name changes that are more than just iterations of each other, there's a chance it's a scam!
Self-check your own page to make sure what shows up in the transparency section best reflects your brand. If you haven't already, set up a Business Manager and verify your business!
Share this tool with your friends so that they can look into the transparency and hold pages accountable when they're violating Facebook's guidelines
What ad information can you see?:
Facebook created an entire Ad Library so that you can search for ANY ad across Facebook apps and services. Yup. You read that right. It's the google for advertising. You don't even need an ad account to search it out!
Explore ANY ad that ANY business is running
See the summary details and results of every ad and the demographic of where it was shown
Filter by country, delivery by region, active and inactive, disclaimers, platforms (Facebook, Instagram, Audience Network, Messenger), Reach, and Impressions
Find how much money is being spent on ads about social issues, elections, or policitics
Find how much money is being spent on housing ads
View Facebook Ad Library Report
How you can use the ad information?:
Check out what ads your competitors are running and how they're performing
Are they even running ads?! If not, this may be an opportunity for you to capture some market share and impressions
Look at the copy
Look at the creative
Review their results
Use it for inspiration to do something similar
OR use it for inspiration to take an opposing approach or to develop a look that will set yourself apart
Look at their spend per impressions to compare your results
Look at the demographic/region where the ad was shown
Look at what ads a leader in your industry who is in a different region
Draw inspiration from their copy and creative
See if they have a different strategy
Look at their spend per impressions to compare your results
Look at the demographic/region where the ad was shown
Look at big brand's ads!
Create a database of copy phrases you love and turn them into fill in the blanks for future content
Discover new ways to visually tell your story
Explore new styles of content
Look at their spend per impressions to compare your results
Look at the demographic/region where the ad was shown
You can see if any page is running political ads and exactly how much money they spent on them!
Political Facebook Ads
I'm just going to leave this here. You can see exactly how much advertising money Donald J. Trump, Joe Biden and every other political candidate and endorser is running. You can even view every active and inactive ad they have ran in their campaigns.
See for yourself!
Donald J. Trump's Facebook Advertising Spend
Mike Pence's Facebook Advertising Spend
Joe Biden's Facebook Advertising Spend
Kamala Harris's Facebook Advertising Spend
Want your question to be answered on the generation social media podcast? Tell us what it is here!
Transcript
This text below is a straight up audio transcript of the episode. In our humble opinion, we think the audio podcast sounds much better in its original form. We have not edited the transcription below so there are indeed some grammar errors (some quite funny, in-fact).
Hey guys! We're back with another episode of the podcast. I'm Kelsey Martin. And today I have Bri with me. Hi everybody. So we are going to talk about, I feel like every time we've talked about a tool, I say this setup, so maybe it's really not that genuine, but one of my favorite creeper tools to use both like as a business and as an individual we're going to be talking about Facebook page transparency, tool and ways that you can use it as a business to see what your competitors are doing and running ads and how they have their Facebook page set up and really any business you can use it for any business. I feel like every time I'm here with you on the podcast, we're talking about some sort of semi creepy thing that has to do with Facebook. Yeah. It might just really be like, we're just a natural fit for just being like ultimate groupers.
But I will say I use this tool now every day and I've brought it up a couple of times with like in settings of families and friends. And not a lot of people know about it. It's been around for a couple of years, but people don't really know it exists and we're going to really dive into the depths of this tool and how I would use it as a business. Yeah. Because there's a lot of ways to look at this tool also as a person, if you want to like, make sure somebody is being authentic, but there's also ways to look at competitors or look at other people in your area or somebody you want to emulate, like how are they doing it for sure. Okay. So let's, let's jump into this. So it's called the Facebook page transparency tool. If you're on your phone, grab your phone or grab your desktop that you carry around or your laptop, whatever app that you use to get to Facebook.
So as you go to any Facebook page, if you scroll down, it's called, it's called Facebook page transparency. Bri has her mobile phone pulled up. So how like far down what's it under or what's it between on the mobile app. So it is, you got to go pass, like if they have a shop area or like they're about, and then it's actually before any of their like related pages and videos. So it's only like two modules, like two widgets down. So it's going like above it is the about section lo it is related pages. Yes. So if you're on the desktop view, when you go to the page, it's over, there's kind of two columns going on. It's over on the left column, kind of same spot that Bri was talking about. It's right above related pages. So this Facebook page transparency module I'm just gonna like read their description on this, but Facebook is showing you information to help you better understand the purpose of a page, see actions taken by the people who manage the page and post content. So right off the bat, you can see when the page was created and the page manager location. Is that the same thing you see on mobile? Yeah.
Before opening the module, I can see location and page created date set. And then I just see tap to see all.
So I want to share this kind of jumping over to the user side of things. Cause I see this all the time. If you see like, Walt Disney world's given away resort passes or Jeep's giving away a truck or whatever, when you see those giveaways go to their page, find this page transparency tool. And just look at when the page was created. A lot of the times those are fake pages and you can tell because they usually don't have posts other than this one giveaway. But also when you go to this page transparency, it probably was set up within like the last 30 days. Right? Yeah.
Also it will not have any of the verification things that when you click into it, where Facebook makes you verify if you're a big enough company like Jeep.
Right. Right. For sure. So let's, let's dive into this tool. And we're really calling this a creeper tool and you'll see why when we go through just the levels of things that you can see, and then we'll talk about ways you can use this tool as a business. So let's kind of go through what you can see. So like first you can see the page name. Yep. Right. I'm going to go through like in the desktop version. So you like, I will see you if you're wrong, telling me, tell me the different setup on mobile. So the page name, the second one is organizations that manage this page. Yep. So this will kind of go through if there's a person or group responsible for the page. Sometimes pages don't have this set up yet. Like I'm looking at a local page right now and they haven't had this setup. Some other pages will have this set up. And a lot of the times that has to do with their business manager or ownership of the page, which we've talked about in a couple of episodes, we'll link. Yeah.
And I'm looking at a really large corporation, I'm looking at Etsy. So theirs is very much set up and you can see that Etsy inc is responsible for this page. But if you don't go through the Facebook verification process, this area is just like, blank.
Right. I'm looking at Hawk's coffee shop. Okay. Shout out. Just because their post was the first post that I saw on my page, but they don't have any organizations that manage the page yet. Then you can see page history. So again, that's kind of what we were talking about earlier is like really seeing when the page was created. I think in that spot, you can see if the page name has changed. Correct. So the area where if
Like for a giveaway or for some sort of nefarious, like purpose, they changed their name. This would be the area that say like two days ago, this was Oh, differently. Different. Yeah. A different, a different language. And now it's Jeep.
Yeah. So that's one place to look. The next one is people who manage this page, which location or country or region they're located and how many and how many, so Hawks only I'm really putting them on blast. I love them. We
Go there a lot. We love going there for trivia,
But they have two page managers and they're both in the US give me the rundown on like Etsy.
I was like, that is not the case for Etsy. Etsy has 31 people who manage the page just in the United States, 6 in Slovakia, 1 in Germany and 1 in Ireland. Okay. I'm going to assume that that's where they have also like European offices, right. Two would be kind of my thought process, their marketing strategy. Yeah, for sure. Yeah.
And then the last one is favorite. The last one is really like, we're going to spend a lot of time in here because again, this is like one of the tools that I go and look at every day. Cause I want... For a myriad of reasons, we're going to get into it. But the last one is ads from this page. So you can actually go to any page on Facebook and see if they're running ads or not.
Yup. You can see the for Etsy. It says this page is currently running ads. And this page currently is running ads about social issues, elections and politics, which is a whole other can of worms, right? We're going to get into with this.
You talked about special ad categories in the past, and this is really where Facebook has... The page. Transparency feature really came about a couple of years ago when they were having a lot of conversations and dialogue around privacy, transparency. The legitimacy of both the pages and the content of the pages like fake news. And so this feature really popped up, but now this kind of open, like the door to seeing what any business on Facebook. You can see any ads that they're running on the platforms, Facebook and Instagram, I think their whole network of platforms. Yep. So when you're in this, even on like a page, that's not running ads, you can go to the ad library. So how many ads, so click into the ad library. This is where this gets like next level interesting.
Correct. So when you open up the ad library, you can see on mobile, you can see that there are currently around 150 results for Etsy, for ads.
So they're running 150 or 150,000, 150 they're running. So they're running about 150 ads. Okay. Tell me more, keep going.
What I can see is what's most recently launched and also I can see some similar regional ads. So Etsy's got a like a France option, a Germany, and you can filter by location. Yeah. So I've got like all their connected pages. And then I can tell that on October 26th, which was yesterday, right? Yep. They started a ad that says, decorate your mantle for the season. And it's like, it looks like a fall mantle. And I can also see that they're doing like a shop Now. I can report the ad. If I want to below do that. I'm not quite to do that. It's not offensive or inappropriate, which are my criteria. And I can also get an ad library URL for that ad to send it to somebody else. So that's kind of what I can see on mobile. And I can see that it's running on both Facebook and Instagram. Yeah. So when you go to
Some of these pages that are running just a significant amount of ads, you can filter by geo locate like the country. Really. I think that's, as far down as you can go, you can look at whether or not ads are active or not active. You can see what platforms. So the platforms that pull in here is Facebook, Instagram, audience, network, and messenger. All of those ads pull in here and you can even look at every individual ad, like the creative, the copy, everything, and see how many impressions it has. If it is specifically for a, what is it? Social issues, elections or politics. Yes.
And you can only do that on desktop. You can not see
That on mobile. Oh. So I have extra special features over here. Then you do. I believe though that you can see this. Now I'm looking at a page it's almost exclusively running political ads, but I think you can see this on all ads, even if it isn't a special ad category. So this is like a window into seeing what any business is running for any ads. So
Yeah. Give me like
One way you would use this for your business.
I would first and foremost, look at my main competitors and what they're currently running. That's what I would do first with it, because then, you know, also like what messaging you're running up against, you know, how like, are they running ads at all? If they're not okay, cool. Like you're ahead of the game. But also then you know what messaging they're using, like who they're trying to like grab. And if it's the same target audience, as you. To
A certain degree, you can see who they're targeting
For ring, like by the messaging. Like if it's like if you're a coffee shop in there, a coffee shop, if we're sticking with our Hawks analogy like you can see if like they're targeting the same group with the type of creative they're doing versus you're going to reach different people in different demographics. Right. So you can scroll
through and see that every single ad that they're running it, like the variant of all the ads to really like take inspiration from, from a creative, like, do you want to run something that looks like that? Or do you want to really set your tone different? One thing that I, that I think gets overlooked when you get in here and you start scrolling through ads, you scroll through this much, like you would, if this was a newsfeed, but everybody gets caught on like looking at visuals only. When you go to some of these pages, they have like genius copy. Like don't discount the copy. It's some of this is so good. And not that I think that you should just go rip off other people's copy or creative, but draw inspiration from it. I mean, do a fill in the blank, switch out some of the words. But I think using this as well, the highbrow version would be called market research. But, but just as seeing different ways that you can like draw inspiration from your direct competitors, see what verbiage they're using. Can you take some of that and either use it for yourself or go the complete opposite and go the opposite visuals, the opposite. So it looks like you're completely different.
Yeah. Because there's a whole thing where it's like, steal like an artist, right? Like you go and you look at something and you draw inspiration from it. You're not necessarily copying them. But also we see ads all the time that look almost exactly like ads for another company, because it's the same concept, the same copy, the same like attention grabber.
Yeah. I mean, I, 100% think that the value of these tools is to be original and be yourself and tell your brand story, but drawing inspiration for how other people are doing it and developing content ideas that speak to you and speak to your audience. The other thing that you can do. So going in, looking at your direct competitors, the other thing that I guess, like, I'll take it one step further is looking at regional competitors, or even a little bit broader than that. Like national people who are in your industry that are leading it nationwide and going, looking in, I don't know why, like one of my defaults is to just go look in like Denver, Colorado. But I always go and look at either like agencies there, or like at far clients, whatever industries are, go look at pages that are in Denver. It's a L it's a higher saturation of population. So I go look there and like, see what they're doing.
I do that a lot for my non chatterkick job, which is being a photographer because there are different areas of the country that have more clientele. That is something I want to get to for the same idea.
Right. So looking at your direct competitors, looking at people in your industry, in another location. And then the other one that I think is the biggest level, I guess, is the most fun is going, looking at big brands and getting inspiration from other industries that are unlike yours and figuring out if it interests you like figure out how you can do that same storytelling technique or that same design technique and bring that into your business. Yeah,
Absolutely. Because that's where you get into the stealing, like an artist kind of thing, where you just like, I like that idea and how to tell our own story in that way.
Right. So I think like the ad library in general, super cool to use as a tool for inspiration or market research, if you will,
And also for like, authentication, right? Cause you can go and look at like, if somebody, if a company is holding up the same standards that you have before you give them their money as well, right now.
We go into these tools sometimes as marketers or people who's doing Facebook advertising a lot. And we just had this conversation earlier today. Sometimes when we go into different ad libraries and we're like, well, wait a second. That's against the rules. Or like, I can't believe that they got that to go through. We specifically were doing this a couple of months ago with a client who was in the healthcare like pharmacy space. And before we launched this campaign, we went and did research looked at like similar pharmacies or similar businesses that were running like pharmaceutical ads made sure that they were getting ads in the space that they were very similar. Ooh, that's a vibe art sign just blanked. You can't see it if you're listening to the audio version, but Halloween is in a week, just went next level creepy. But we went and looked at some of the other campaigns and we're like, okay, well now we can see what other people are doing. Let's like, give it a go. And our ads didn't get approved. And we had to go through like a full approval process. So sometimes when you get into these, like some people are sliding into the algorithm that you might have different experiences on, but don't get too caught up on that. Right.
And some of that has to do with like just the right verbiage, getting through the, like the filters or the scrubbers or something like that, because sometimes I've had ads get approved that I'm like a little afraid are not going to get approved kind of thing. And then I've had something I'm like that isn't even saying that. For sure. Like the it's not, there's a whole, you can't insinuate a question like that. You might know something about someone and it's like this copy wasn't going in that direction at all. But like, okay, fine. Like we'll change it. But that is not always. And also with all the verifications that certain like larger companies have to do, like the, especially in the political sphere and social issues, because all that medical stuff falls into a social issue. If it goes in your body, it's a social issue. So,
So I don't know if you, I mean, I know you knew that we were going to go there, but that was a perfect transition into that special ad category of like page ads about social issues, elections and politics. And I know everyone at this point is like, please, no, like don't talk about it. No, we've heard it enough, but I want everybody to understand that if you go to this Facebook page transparency tool on any business, you can see if they are spending any money in this space of social issues, elections, or politics. And right now it's interesting to go to some of these pages and look and see that they are literally running ads endorsing certain candidates, or maybe putting some stories
uut there that aren't very factual or they're like
Very fear inducing. You can go and like, look at any single business and check out what they're doing. So I'm going to go a little political. Non-partisan political, non-partisan political. But I, I really wanted to see, like, let's put this into context of like what you really can see. So I'm going to the Facebook page transparency tool, and I'm going to start where should I start? I'm going to start on Joe Biden's page. Right? So I'm going to Facebook page transparency, and I'm looking at how many ads he's running, how much money he's spending. So I'm just going to walk through this. So right now, when I pull up his ad library, he's running about 8,200 ads. I think these are all just active ads, right? Yep. I can see that Joe Biden's page from May 7th, 2018 to October 25th, 2020 has spent $91 million casually and some change, a lot of change when I'm not gonna count it. $91 million. In the last recently by page on ads about social issues in the last seven days alone has spent $8.4 million. So of that $91 million, like eight of it, $8.4 million of it has been spent in the last seven days. So I can see two years over two years, right? Yeah. So I can go through and see every single ad that Joe Biden and this page is running right now. Every single ad that's active and I can go and see how many impressions every single ad has. And is it
Crazy? You can also see who's running them for the page because that's part of the transparency part here is that you can click on that and see the separation. Like who's sponsoring who the corporation is, that that is running those ads on behalf of Joe Biden.
Since I'm on his page, his is all paid and sponsored by Biden for president. Right? So
Most of the time they make a corporation themselves too.
Right. I think actually on Kamala Harris's page, if I switch over hers is paid for by the Biden victory fund and Biden for president. She has a couple of different ones, but before we get to, I don't know, should I go Kamala Harris or go to Donald Trump? Let's go, let's stay in the democratic side. And then we'll go and look at okay. So Joe Budden or Joe.. Budden... Rapper! Let's see what content he's promoting these days. He can, he can be at 91 million. I don't know. But okay. So Joe Biden was at $91 million for the last two years. Yep. $8.4 million in the last seven days, Mrs. Harris is running 770 ads. Okay. $7.6 million over the last two years. Okay. This is just Facebook ads, by the way, this is like wild and then significantly less, significantly
Less. She also ran for president this year.
Right. And I'm assuming she used the same page though, probably. So there's, that person has only spent a $1 million in the last seven days. I don't really know if that phrases ever coming out of my mouth, like only a million dollars the last time. So it's interesting. But you can, again, like go through what ads they're running, what creative they're running. It's really interesting to see just like the different content strategies,
Spending strategy there of the, how much has been spent in the last week. Obviously with the time this podcast is going to come out. We're very close, very close to the presidential election the last couple of days. Yeah. So that's not overly surprising that there's like a shove.
Right? So between them, we're talking around $10 million, less than $10 million just in one week. Yeah. $10 million in a week on one platform. Well, across Facebook, Instagram, audience network, messenger. And what's the content strategy you're seeing across those two. Yeah. I don't know if I really want to get into that. Go check it out for yourself. Yes ma'am and see, it's interesting. Cause it's, I mean a content strategy, content strategy across 8,200 different ads. There's a, there's a lot of different strategies in here.
I'm going to guess on both sides of the aisle here, we're going to see a lot of ads that are going to be really targeted Location-wise across the United States. Like personalized to like Northwest
Iowa. Yeah. You're not wrong. I mean, Arizona, Georgia, like right. A lot of the on both sides. Like a lot of this is just like go vote. Right. And they're clearly targeted to, I mean, just looking at, so I'm going to look at just like the top three ads. It's go vote in Wisconsin. Go vote in North Carolina. What is this other one? Go vote in Georgia. Okay. So very much so. Nailed that. Nailed it. Okay. So then let's go over on to Donald Trump's side. So this is again, same timeframe. So we're talking about the same. Yeah. I guess like range of dates. So has spent $106.6 million on ads.
So more but not it, we're not talking to
2 million to a hundred million. We're talking 91, $91 million to $106.6 million. So that's over the course of two years in the last seven days, $5.7 million. So less, less in just the last kind of push on Facebook. So Joe's is at $8.4 million in seven days. And Donald Trump's campaign is at $5.7 million in the last seven days.
So slightly different strategy there.
Yeah. It's interesting. A lot of their ads though, are very similar.
I have a theory that all political ads have to use like bold font, red, white, and blue colors and like
Okay.
But like it it's like some sort of unwritten rule that you must have red, white, blue, bold font in all political ads.
Fair enough. But again, like a lot of the verbiage is about voting because here we are in the last six, seven days. Yes. So then Mike Pence I guess somewhat similar to Kamala Harris, but so he is at $15.3 million spent over the last two years. She was at $7.6M, but the almost...campaigns. Yeah.
But he didn't run for president. True.
And then in the last seven days, the ads on the Pence page has only spent $185,000. So like that as a drastic difference in paid campaign. And I don't want to read into that too much because
I guess that's like the only thing I was reading into it was that like, he is less of the face of Donald Trump's campaign. As much as Kamala Harris is Joe Biden's running mate is a like thing, like a thing they're focused onto.
Yeah. I mean, I'm sure that's very strategic. He's only, there's only 34 ads running on that page as opposed to the 2,800 ads that Donald Trump is running.
Okay. But you can see all the way through, on political ads, like how much somebody's spending. So like we're obviously applying this to a national stage, but like everyone, everyone on earth is getting ads from their local senators in Congress, Congresswoman and all men and to go vote for them as well. So you can also kind of look on your local stage as well, because I know those are happening because I'm getting them on Hulu every other minute.
Well, and the reason that I brought this up is not to add like relevancy or just like going down the political tunnel that everybody's going down right now it's that you can really use this Facebook page transparency tool, both as a business and as a consumer, but really doing that. And like next level, like there's no other tool in marketing or very, there's no other tool that's accurate enough in marketing for you to actually go crack open the hood of like what somebody's advertising strategy is and see every single ad that they're running, where they're putting their money in now, right now. Because politics is really been like at the forefront of everybody's conversation. Go look, go look and see what pages are running political ads. Cause I think you'd be surprised.
Yeah. Because it's not just the candidates there, but also it's an interesting strategy that this tool exists at all, in my opinion, because you can't go look at like what commercials and for what budget, like Pepsi is running. Right.
I rely on like the research reports, exactly.
Surveys, you have to pay for research reports and surveys. Like you have to go like find somebody to give those to you. Whereas like this has been given to the masses to kind of fact check brands and people and like people of power. Right. To kind of, I don't want to say level the playing field, but transparency is yeah. It's in the name.
Should we? So while we're in here instead of landing on like the politics side of things let's should we duel? Yeah, let's do, we'll go look up a brand, look up a brand. I won't lie.
I did Etsy earlier because I know it's one of your favorite socials. I love
Like, go look at Etsy just for, I'm still bringing up the one we were looking at earlier, but that's cheating. I still like if go look at Etsy. It's like a really great inspiration account.
Yeah. They're all their content, both like ads and not ads is just chefs kiss.
You know, when you're like in you're on your mobile app, but when you're in this, on the desktop version is now like the Google for advertiser, you can literally just like search ads by any advertiser name and it pops up.
No, I did not some creepy stuff, man. I'm telling ya, I'm trying to think of who to look up for this,
This one's kind of boring, but okay. I'm just the one that I was going to. And the one that we looked at earlier was like, I genuinely wanted to know how many ads Kim Kardashian was running because she just launched skims. And so I was like, I wonder if she's like really deploying, because again, you can look at Instagram on here, like a very heavy Instagram advertising campaign. None. You guys, she's not running any ads on Facebook, Instagram audience network messenger, none. So she's not a really good example, but I just, my mind was blown that she wasn't running any ads.
It's crazy to me just because she's kind of known to be the like social media tycoon of sorts. Like that whole family is like very present.
Right. Also Kylie's not running any ads either. So this is really like, I'm, I'm going to have to jump ship on this strategy. You're gonna have to go somewhere else.
I'm trying to pick one right now. That's like relevant to my feed, but it's a lot of e-commerce.
Okay. I'm going to pick one just because we have an upcoming episode kind of on this topic, I'm going to go to ocean spray. Okay. Because they just had a huge opportunity in this just massive virality that got them so many, like, I guess, earned ad dollars that they didn't have to pay for. So I just wanted to know if they're running ads, they have a ton of pages by the way, but they are running 84 ads in the us, Taiwan, Columbia, Canada, Argentina, Spain, and the UK. Okay. That's a lie. Those were the people who manage the page. When you click on filter, they're only running ads in the US.
Okay. I did Tentree which is a brand of clothing that I genuinely enjoy. I have a few things from that company. But I can see, which is interesting to me that they've changed their name a few times. Cause I think they've gone through a couple of rebrands on like their logo. And only since like in the last 10 years, they've changed it from like Ten space tree to capital 10 capital tree, no space. And then lowercase Ten lowercase tree, no space. So like it minorly changed with each one of their like logo rebrands. They changed.
So no, if you're going through a merger and you're taking over a page of a brand that has negative reputation, that people will be able to see that. Correct. You changed the page and that was one of your page name just saying,
Yeah. That stuff doesn't like everything on the internet, nothing dies. Nothing goes away for sure. How many ads are they running? They are currently running 300 ads. Wow. Yeah. I'd say it's a very active, more than ocean spray. It's a very active social company and they have a, like, it's not an influencer strategy it's but it is like they've adopted in the last four months, having people that would have like, probably modeled for them. Cause I've like seen them on their Instagram take photos in their own homes like selfies or like certain things in the clothes, content contributors. Really? Yeah. We've got content contributors because like that's the world we're living in right now. Is that going to a photo shoot is not super COVID friendly. Nice. So I think that's really cool that we're seeing that kind of content and it work. I mean, I get it all the time because I shop at this brand more than I care to admit also I'm making my Christmas list for my mom right now, but they're also doing, what's interesting to me is they have very specific ads for men and very specific ads for women.
Okay. Fashion industry.
Yeah. There's no, it's not. There's no crossover here and there. Like that surprises me a little bit and like, it's something I'm happy I know now because like
Go to the store and shop online because you're getting served ads specific to your gender probably.
But like I don't always shop specific to my job.
I know. That's what I'm saying. So okay.
Spray, all of these ads have been launched since the viral sensation. And I did read that like their vibe has changed a lot and they actually launched like a large campaign targeting like Hispanics [Latinx] and have changed the, both verbiage in their content. And also the visuals in their content. But they have a really cool vibe going right now. I would definitely use these for inspiration. Yeah. Not like the 90 year old ocean spray. I mean, I feel like they've invested a lot in their advertising story over the last couple of years, but their social content is really cool actually. Some like illustration and animation. It's really cool.
Yeah. I had, that's a big thumbs up, which also is a different way to go about having content creation. Right. Right. Is illustration animation. Right?
Cool. That's the Page transparency tool. And we could probably go for about five more hours. And if you want to like sit next to us and be really creepy. We'll show you even more. But tell us, once you go into this, like if your mind is blown on, and if you find something like share with,
Yeah. Tell us what brands you looked at. Like I looked at a brand that I've been shopping at for years and realized that they have like very segmented, like gender roles that I is like different than I thought it was. So like my mind is blown in real time, because I did not cheat and look up before. I know that really kind of failed though they were running zero ads.
All right. Thanks for listening guys. We'll see you next time.