The Rise of Reddit & Generative Search: What It Means for Marketers

The Rise of Reddit & Generative Search: What It Means for Marketers

This webinar dives into the evolving role of Reddit as a powerful player in both community building and generative search visibility. Hosted by Chatterkick’s own, Liv Myers, and featuring guest expert Flynn Zieger, CEO of Online Optimism, the discussion explores Reddit's transformation from a niche, user-driven forum to a mainstream platform influencing Google search results. As generative AI reshapes search behavior, Reddit’s authentic, community-based content is rising in SEO prominence—creating a fresh set of opportunities and challenges for marketers.

"Reddit seems to pop up at 1:00 AM for the first time for everyone. You can’t learn about it in daylight."

- Flynn

Biggest Takeaways From This Episode

Here are a few things that stood out to us:

Reddit Is Now a Search Powerhouse
With over 160 million U.S. users weekly, Reddit is no longer a fringe forum—it’s a go-to search destination. Google’s partnership with Reddit in 2023 catapulted subreddit content to the top of search results, increasing visibility and click-throughs, especially in high-trust, human-driven threads.

Marketers Are Still Tiptoeing
Brands are hesitant to fully activate on Reddit due to its volatile, user-controlled environment. Moderators wield real power, and missteps can go viral for the wrong reasons. But this hesitation leaves room for bold, strategic engagement—especially for businesses ready to listen first and speak authentically.

The Real Win: Relevance Over Promotion
Success on Reddit isn’t about advertising—it’s about adding value. The platform rewards brands that join conversations genuinely, offer helpful input, and understand the culture of each subreddit. Think: insights, not interruptions.

CONCLUSION

Reddit's rise as both a community hub and SEO juggernaut marks a key inflection point for digital marketers. While it’s not the easiest platform to navigate, it offers one of the most underrated strategic advantages—especially for brands willing to lean into transparency, build trust through conversation, and keep a finger on the pulse of consumer curiosity. If your marketing strategy is still ignoring Reddit, you might be missing a critical piece of the generative search puzzle.

Want your question to be answered on the generation social media podcast? Tell us what it is here!

Transcript

This text below is a straight up audio transcript of the episode. In our humble opinion, we think the audio podcast sounds much better in its original form. We have not edited the transcription below so there are indeed some grammar errors (some quite funny, in-fact).

Liv: [00:00:00] All right. Hello everyone and welcome to. Our webinar, uh, this month on the rise of Reddit and generative search in what it means for marketers. Uh, my name is Liv Meyers. I am the growth and operations lead at Cheddar Kick, and it is my pleasure to introduce, uh, Flynn Zieger, the CEO of online optimism, who is, it is just exceptionally well versed in Reddit, and I am really excited about the discussion.

That we're going to have today, especially as it relates to generative search. And, um, thank you Flynn for being on here. I I really appreciate you joining us today.

Flynn: Yeah. I'm really excited to be here with you, Liv. I think it's a fascinating topic and it's becoming more important every day as, uh, Reddit takes over more of this search share.

So really appreciate you bringing me on to talk about it with you.

Liv: So Flynn, I kind of wanted to, to start off. With my story of, of Reddit and really whenever I noticed the [00:01:00] shift on search as it relates to Google in particular, right? So I, I had my second child back in February of last year, and as any mom of a baby does.

One night, it was really late. I had a concern. I went to Dr. Google. I typed in the question, and I remember seeing it like pop up. I mean, this was probably March or April of last year, so about a year ago. I remember seeing it pop up that Reddit was near the top, and I was like. This is new. And as a, as a mom, I was like, well, this is kind of interesting to dive in and see what other people are experiencing.

But as a marketer I was thinking, you know, normally I see like Johns Hopkins or WebMD or something else pop up before this. You know, Reddit normally does. And obviously, you know, I was aware of Reddit have been for a while. Um. Not one of the typical platforms that I like venture into daily, but I do remember thinking in that moment, well, here's another platform that we are going to have to get very, very well versed [00:02:00] in for search at like 1:00 AM in the morning on this.

And I'm sure that there were a lot of marketers going through that as as well at that time.

Flynn: Yeah, I think Reddit seems to pop up at 1:00 AM for the first time for everyone. You can't learn about it in daylight. It has to be when you are lacking sleep.

Liv: In, in the shadows. Right. And, and I think that that's a really good analogy for it.

Like it's been in the shadows for a while and now it's being thrust in front of all of us. And so, um, I'm, I'm really excited to have this conversation with you and, and talk through it. And, um, I just, I think that you have a lot of great insights to bring, uh, and, and to this, this, and so I think. Uh, we can go ahead and get started.

And, and while we're pulling up the presentation, if, uh, anyone that's, that's watching this, if you can just throw your name and where you're from in the, in the comments. And I did just wanna kind of open it up, like, please throw questions in, in the comment section as we're going through this, as they come up.

And we'll try to address them as, as we go along, rather than [00:03:00] maybe waiting until the, the very end. But, um, definitely excited to see what questions people have and if we can. Answer, answer them to the best of our abilities, or if we could just answer them throughout the, the conversation that we have. So, uh, Flynn, I will go ahead and kick it over to you, uh, to, to kind of tell us more about Reddit and, and why it's important now.

Flynn: Yeah, and please do share any of those questions, comments in the chat. Um, so we have about 45 minutes to talk. We're gonna start off with why Reddit, um, you know, give you actual evidence behind just it showing up on your feeds when you have questions at 1:00 AM and then we're gonna talk about who's on Reddit.

'cause I think that's what's really important. Um, it's. Much bigger and much more diverse than you might expect. And we're gonna walk through your first 30 days if you've never, you've been scared to actually post or make an account on at Reddit, if you've just been lurking, we'll walk you through how to feel a little more comfortable.

And then we're gonna go into really the kind of the deeper parts of this conversation, which is how do we think about Reddit for small businesses? How do you think about it for more like corporate and local, uh, [00:04:00] businesses that have that relationship? And of course, we're gonna get to the, the end of this, which is why we're.

Mostly here today, which is Reddit and generative search and how Reddit has had increasing prominence on Google, particularly in the past year. And I always like ending with things that I recommend that you do today and some helpful prompts and further reading at the end. So a delightfully busy 45 minutes we will cover,

Liv: I think.

Where I, where I would love to start off on this is, you know, how Reddit evolved from a community platform to a marketing powerhouse and, and thinking of my own user experience, not necessarily marketing experience, but user experience with Reddit. And really it came into my preview in the 2000 and tens, but I think we're gonna learn like it's, it's older than that.

And, um, it's, it's always been kind of the place that as a marketer we go to, to source content ideas, but. And we've, we've had a few clients interested in it over the years for community building, but it's never really been like a core for the [00:05:00] marketing strategy. And so I'd love, I'd love for you to kind of talk through the evolution of that and why it's suddenly important in the year 2025.

Flynn: Yeah, I think I went back through like our own slide decks and proposals and we talked with clients about Reddit in 20 13, 20 14, and we're pretty quickly laughed off or just told, this is way too terrifying. Um, you can see this photo credits from 2010 if you're thinking, oh my God, I didn't know Reddit was.

Made in 2010, you would actually be wrong. Um, Reddit was made a lot earlier than that in 2005. That was my only animation of the day. I hope everyone enjoyed it. Um, but you can see this is what Reddit looked like in July, 2025, 2005, which is almost 20 years ago to the day. Uh, and I really like giving that perspective.

'cause I think it's hard to understand just how far away that is. Um, you might be thinking, well, I mean. Meta's pretty old or it was Facebook back then Instagram. But just to give you some perspective on how old 2005 is, Facebook was [00:06:00] still the Facebook. Um, and that was still only for college students.

Competition was really fierce. But it's not TikTok, it's not Instagram. Instagram wouldn't launch for four years, um, musically, which was what TikTok used to be called. It's a long story that one launched for another nine years. Um. You all probably remember the big social network. It was MySpace. Um, that was the year that they were actually purchased for 580 million.

And while we mostly think that they were purchased at the peak, they were still rising. Um, it wouldn't become the most popular website until 2006. So that is a sense of like how old Reddit is. Also, note, I couldn't actually find a source on whether it was number one or number two, because it depends on if you include Yahoo Mail as a part of yahoo.com.

That is how old it is, uh, that Reddit existed is a wildly old website. Um, but why are we talking about today is 'cause of social media lifecycles. So social media's, channels, networks, platforms basically have five stages. Um. It just so [00:07:00] happens to be the same amount of stages as grief, but we're not gonna look too much into that today.

Um, they start off as privileged. They are small communities, passionate, authentic communities. There's no ads. It's just engagement, genuine connections. If you could get into one of these communities when they first kick off, ah, it is like a blessing. It is heaven. You'll be so excited. Then you will inevitably be disappointed through the next four stages, but that's just life.

Um, they become popular. Mainstream adoption, uh, user base expands. You can see you get more features, you get the user experience improving. Anyone who was on it before of course doesn't think it's cool, now hates it, then comes probably the worst stage. But they all get bad from here on profit. They need to start making money.

You get investor pressure, you need more engagement that ever just ever increasing amounts of engagement to meet the stock's, uh, demands. Preexisting users hate it. More and more marketing dollars come in. It's the pollution stage. Then finally, what I like to call it, the plummet stage, um, which is basically where marketers completely kill a [00:08:00] platform.

Uh, you can see this nicely lined up with Facebook. They had about three years of being exclusive and privileged five years to become popular. The IPO'ed in 2011 had a nice couple years of profit and honestly, pretty decent platform even if people who were there pre-feed. Pretty much hated it. Um, got polluted as marketing dollars, sorry, on behalf of all agencies flooded in.

And now it is pretty much just becoming, um, ads and meta and TikTok clone features and just ai, uh, slop. Um, and that's what it looks like to grow and kill a social media platform in five phases. But we're not here talking about Facebook. We talk about Reddit, Reddit's privilege, passionate kind of.

Uniquely itself phase lasted much longer. It actually lasted till 2012, and I would love to say that it eventually decided to become more popular. 2012. 2012 wasn't really an increase in users. 2012 was when. Um. They started [00:09:00] hiding some of their, uh, less savory communities. I am going to gloss over this today.

It's important to know Reddit used to suck. Uh, this is their controversial Reddit communities Wikipedia page. You can see it there. 271 sources is an incredibly long article. If you would like to ruin your Friday afternoon, by all means read through it. Um, I think what's important to note here is there were a lot of terrible communities on Reddit.

Um, most of them were. Against, uh, females, which I think contributed to a, what is the expectation and stereotype of Reddit as male, and we'll go over why that's not really true anymore, but that is important to the early years of Reddit. It was bad, but they got more press. They kicked out those communities and then they started to become a little more popular.

That actually lasted a good long while. Um, mostly because brands were too scared to engage with it, and when they engaged with it, they pretty much got chased out of the platform. And we'll go over some examples of that in a bit. So that popular phase lasted a lot longer than Facebook, uh, 2012 to 2023. So whereas Facebook got through all five of these stages [00:10:00] pretty much in 20 years, Reddit really only went through the first two they iPod a year ago.

It's nicely timed with, uh, the Google partnership that they formed. Um, and they're really still in that profit phase. They, there's a few marketers talking about it. I am obviously talking about it and y'all are on this webinar to learn more about it. We're not at the pollution stage. There's very few brands participating on it, and we're nowhere close to the plummet stage, thankfully.

Um, so it really feels like we're closer to this middle stage. But I do wanna note we are still in some ways, um, back at this privileged stage, this authentic community, um. There are still ads, there's still a lot of engagement, uh, but because of the uniqueness of the subreddits that get to form and being able to like build your own smaller communities, Reddit's been able to keep some of that initial really, really exciting, uh, privilege stage of the business and, and that's why it's so successful and why people are so trusted, so authentically.

So that's a look at how it's grown. Over the

Liv: [00:11:00] years and, and I think it's really interesting too, whenever you think about like some of the other platforms like Facebook that are trying to survive, like they're trying to pull from some of the Reddit community buildings with Facebook groups and, um, and, and keep it alive in that way.

Trying to come back to that authentic community forum specifically.

Flynn: Yeah, absolutely. It's definitely, they see the growth of Reddit and they're, I mean, Facebook's nothing but a cloner, so they're happy to try to steal those features. Yeah, that's a.

Liv: You know, as, as we've kind of talked about, like Reddit's in this profit phase, it's, it's been pretty popular.

It's kind of gone through their popularity, uh, phase. We were talking about musicals early, like you wanna be popular right from Wicked. Um, so like, how big is it actually because it, it feels like it could be kind of big because there are so many sub Reddits and so many topics that come up that if you go to Google and you type in anything, there is a Reddit thread that pops up for it.

So. Like what's the, what's the usership and the viewership on there?

Flynn: The short answer is [00:12:00] massive, but we'll go through some of the numbers. Just to give you a sense, um, consider the number one platform for community 16 billion posts and comments in a hundred thousand communities. As you mentioned, subreddits.

Uh, if you have a favorite subreddit, by all means, please share it. Share it in the chat. Uh, I would love to see them. Um, some of my favorites are really old TV show communities. Um, this is so embarrassing, but I like. Watching like the West Wing still. Um, I think it's cool to see what communities do for things where you haven't gotten new content in 20 years.

Um, wild fam theories and things like that abound a few of a favorite subreddit by all means share. I would never ask you for your to share your Reddit account that is anonymous for the most part usually, and we're gonna get to that in a bit. But you could definitely share your favorite subreddit. I always love learning about new ones.

The big number on the right though is that 160 million US weekly average uniques. Um, so maybe like. 30 40% of America is basically visiting Reddit at least once uh, a week. Pretty impressive. The [00:13:00] big thing here, and I mentioned this earlier, it is a lot more diverse than most people realize. Um. On the bottom left, you can see gender, 51% female.

I will say most social media platforms are, um, a little more female than most, but still, when people think of red, I'm gonna get to this in a second. You know, they think of men and that's not true. It's actually the opposite. More female and it's a little bit more, um. Younger, it's not the youngest platform.

It is, uh, 41%, 18 to 34, 30 6%, 35 to 54, and a quarter of their users are over 55. So it's not just like teenagers. It's not 20 or 30 something Millennials. It's definitely a lot of Gen X and uh, baby boomers. The other thing that's always important for marketers, which I like noting it is, tends to be a little wealthier than other platforms.

Um, you can see 104,000 as a median household income. And then the big thing beyond just the income is that it is unique and unduplicated it, which means it's a great platform for reaching people that aren't on other [00:14:00] platforms. Um, you can see the chart on the right, which is such a weird chart that they put in all their promotional features.

We see that the bottom red level is how many people. Are on Reddit that aren't on other platforms. So full 30% of Reddit just don't have Facebook accounts. 39% ont their Instagram accounts. 41% don't have TikTok accounts. Obviously, as you go up to the smaller platforms like Snapchat, it's much higher, but even LinkedIn, like there's a really massive community here that you can't get to in other ways.

And then we hit the big thing that really helped Reddit blow up over this last year. This is an expanded partnership with Reddit, is a blog post from February, 2024. Um, you'll note that at times really neatly a few weeks before Liv was staying up and meeting Reddit at 1:00 AM And that is because this is what really took Reddit to the next level and where it went from the popular phase to the, to the third to where it is going to be everywhere and it needs to profitize the profitable phase.

Um. They basically formed an agreement that Reddit would be used to help generate AI [00:15:00] content. Um, really with only Google. It was like a little partnership that they formed. Um, and it really changed search, I don't wanna say overnight, but in a month. Um, and there's been a ton of articles since then, but that was really the big change.

In March, February, March, April of last year, all of a sudden Reddit was everywhere. Um, and it. Helped it, it we, people saw that they thought Google would take it away. They thought Reddit would get like destroyed by new users. It would be a whole mess, but a year later it still has a pretty prominent presence on most search.

We're gonna go into exactly how it changed at the end of this. Um, but it is on all the search pages, and not only is it listed on the first page, but it is getting clicked on a ton. You can see 23 billion times, and this is from May, 2023 to April, 2024. So it doesn't, it's really just the start of that partnership, um, number of times that people chose a Reddit result, uh, in the past year.

So that ends at April, 2024. This was pulled about a week [00:16:00] ago. Um, you can see it's really just continued upwards since then. Um, Reddit pretty much has never been as popular as it is today. Um, and it's kind of impressive that for a platform that. Been around for so long to still be growing and still hopefully be reaching, uh, the pinnacle of like audiences, you know, everyone that you used to think about that was on other platforms, on Facebook, on Instagram, all the consumers at least are now on Reddit,

Liv: which I think is so interesting because as a consumer on Reddit.

Uh, there are not a lot of brands and you know, even, even if you do see them in the, the comments, it's very, very few of them that are actually there posting, adding anything to the conversation despite these communities being there specifically. And I'm curious like. Why is it, is it the fear of like [00:17:00] the anonymity of it all and not knowing who they're talking to?

Like how intensive a strategy you need because you know it is very qualitative, like community building and takes a while to do, would just love your, uh, thought on it. I also wanna call out their image credit on here because it cracks me up.

Flynn: Yes, uh, I, uh, I think AI might be coming. Follower chops. No one really knows.

There's lab protections, obviously no one knows. Um, but I like taking down AI whenever I can. And if it's gonna be making fun of its broken question marks, um, I'm gonna do it. So excuse the AI generation for some images later on in the presentation, I just have to show off when it does really bad, so I feel better about my creativity as a human.

To answer your question in one word about Reddit, about why brands are so afraid of Reddit. It is Reddit there, um, more than any other platform you are at the whims of users on Reddit. Um, and there's a few reasons around that. I think it has, there's more for a [00:18:00] lot of parts they've been able to kind of deal with ai, spam and slop that's been taking over meta platforms.

Um. On platforms like Twitter, you know, users can respond, they could fight, but they don't have the control that Redditors have because of the admin and the mod system really, um, that allows basically normal unpaid volunteer users to control all the different subreddits in the communities that they have.

Um, because of that power, uh, it is. Somewhat a loved, hated role. Um, I will actually opt more towards hated. I think I have a couple pieces of example. If you define Reddit, according the Google registered user of the website, Reddit, great very simple explanation. That is not what anyone thinks about. But if you switch over to image search, you very much get inaccurate image.

I think of what most people imagine when they see Reddit. Uh. Man with a lot of questionable facial hair on the left, a nice hat tipping it, um, really terrible Reddit threads and topics of conversation on the right. It is just a mess. [00:19:00] And this is the problem. And why so many brands have been scared of Reddit for a while.

Um, and this again. It's just the stereotype. Like this is not the data, um, that Reddit has, but even Redditers believe this, the first result below the definition of Redditer, um, is I can't stand redditors a thread from a year ago. I'll quickly note 'cause it's important that that's from one year ago. We're gonna see that as we go through more Reddit results on Google later on.

But just keep that in mind. Um, but that's really not the case. Going back to that audience, like a lot of that is from. How Reddit was the first 10, the first 15 years of its business. Uh, I don't want to disagree with that about the demographics. At that time, it was increasingly young. It was increasingly male.

But the data shows that that's not where it is at the moment because many, many, many more people are finding Reddit through Google. Um, so great if the audience is actually diverse and there's wealthy people aren't as young, as old as everyone. Why aren't the [00:20:00] brands going to it? Uh, a good answer for that is that brands have tried many, many times, um, and it is pretty much.

Almost universally backfired. Um, this is a infamous, uh, responses from EA Electronic Arts. They're a video game company. They have more money than any of us could do with, they could pay for the best marketing staff and team and customer support in the world. Um, this is the most down voted comment of all time.

According to Guinness. Um, and you could imagine a brand or a marketing agency putting all this work and effort, doing the responding to, uh, the comments and then the response and the result that they have to show their stakeholder is that 668,000 people, um, took the time to vote down and to tell them that their response was terrible.

Um, this is about, uh, pay locked gamer content, but I think that's. Stories like this that become very, very popular, um, are why brands and marketing agencies are just so resistant to it. Um, on other social platforms, on your website, you know, [00:21:00] you put out content, worst comes the worst. No one sees it. But because Redditors are very opinionated and because they have a lot more power on their platform.

They can not only make it not be seen, but they can make it be seen and be hated. And then you have to tell your boss that all that effort and work really just got hundreds of thousands of people to trash talk you on the internet. And so stories like this, this is seven years ago in 2018, have kept brands away.

So even as it slowly grew until it started getting onto Google, for the most part, marketers, CEOs looked at it, decided it wasn't worth the risk, um, and then moved on. They can't do that anymore. So if we're gonna talk about Reddit, I, I think the easiest way to talk about what Reddit marketing is, is to talk about what it isn't.

Um, it's not like other social media. Uh, Facebook, pretty much everything is tied to users at this point. Even if you make an account, it doesn't seem like a real name, they will ask for a driver's license or an id. So it's typically anonymous. Um, it is not Instagram. It is still pretty much the [00:22:00] last text-based place on the internet.

Um. Twitter used to be the one, but it's now pivoting more to video. Obviously Instagram was always visuals. TikTok always video. Um, Reddit is still the last like text-based, uh, platform. It's not TikTok, it's not really an algorithmic feed. They do have a feed that you could customize, but for the most part, the power and how a lot of redditers use it, it's that they search out content specifically.

It's not YouTube. YouTube comments notoriously terrible. They probably, I haven't checked the YouTube comment Wikipedia page. I'm sure it's thousands of sources. Um, but the comments on Reddit tend to be the most valuable part, and we're gonna get into why that's important when we talk about your brands participating in the comments.

It's also beyond just social media, not like other communication channels. This is not a press release where you put out your vision of how your brand is, and then you see if anyone likes it and re-shares that content as it is now. If it's inauthentic, it is going to get torn apart. Um, it is not an email list, it is not a small segment of users.

When you're posting on Reddit, anyone and everyone can [00:23:00] see it. Your competition, uh, yeah. Parents, your family, your friends, they will find this content. It's not a content calendar. You can't schedule out work days in advance to post. Um, you can't schedule our tools to do that, but it's not the case and you pretty much need to be responding same day because the way that their algorithms work is that if something.

Is a day old. It is very, very rare that it's still showing up on anyone's feeds. And then for the most part, it is not your blog. The community will vet and vote on your content so you don't have full ownership of it. For the most part. There's an asterisk that we'll get to in a few slides. So what is Reddit marketing all about?

Community participation. Um, you know, this is genuine engagement. You are not just shouting into the void. You are shouting into essentially a very crowded bar and your goal is to get people to hear your shouts and hopefully think that it's an interesting point that you're making and join your conversation.

It's all about relationship building. I will say this is slightly controversial in the Reddit marketing world. I think [00:24:00] that because there's karma, which is kind of your upvote system for users. That does give an indication of long-term investment, but red of those don't typically follow other users. It is a part of the platform, but for the most part, when everyone is posting at the top of a.

There's nothing saying, Hey, this person should rank number one. People will recognize your name over time. When we talk about brand usernames in a second, that will come up. Um, but it is more of a long-term investment and you can become a trusted community member, which does matter to mods. It's all about strategic listening.

We'll get to a prompt at the end that can help you do this, but you really get unfiltered insights into you and your competitors. Reddit listening. If you get nothing else from today, the. The one thing you need to be doing is at least searching on Reddit for you, your competition. See what people are saying, it'll give you way more insights than any other platform.

It's all about value exchange. You cannot just be promoting yourself. It is the quickest way to get banned. It is all about offering expertise. Um, and then hopefully you'll get something in [00:25:00] return. Reputation build management, which we're gonna go over with an example from Sonos on the next couple of slides.

Um, you could build goodwill that will protect you. I wish I could say that, you know, every company will only be have good news the rest of our lives. Our jobs would be so much easier. But there are bad things that happen and. By having a better presence on Reddit, you will have that goodwill early on, which will make the reaction a lot easier getting used it for market research.

And mostly it's at this point a search visibility insurance. The very end of this, we're gonna talk about blogs and how they're appearing on Google and what your content marketing strategy should be in 2025. Um, but. Right now Reddit seems like a very, very safe bet for what the future of Google is going to look like as generative a uh, search really takes over more and more of our queries.

So it's easy to talk about what Reddit marketing is a lot more fun to actually walk you through a brand that's doing it. We have no affiliation with this brand by like talking about it. It's Sonos. Um, their audio company, uh, Keith is someone on their team is famous. As I [00:26:00] said, there's not many brands on Reddit, so there's like.

Keith is, uh, fidelity has a, a good branded subreddit. Mint Mobile has a pretty decent one. Um, there's a lot more gaming ones as well, but I tried to give more normal non-gaming because I don't really want to go into the stereotype I read. It's all about gaming. Um, it absolutely is not, but Keith is a great example.

Uh, you can see this is how he was introduced. He's introduced, I'll note by the mod. You can see Big Western man. Gotta love the anonymous usernames. Um, we just, let's just assume that is what, uh, an accurate description. But, um, Keith reached out to the mods, you know, this isn't him posting, he had to work with the people who ran the Sonos subreddit, because they sell a lot of branded subreddits actually are, is, they are managed by, again, unpaid volunteer mods.

Um, and they could decide, they make the rules, which you do need to check, and they could decide if they wanna let a brand have a presence or not. In this case, it's actually one of the nicer examples of it. And so Keith joined the account. Um. [00:27:00] You could see some more positive comments of people talking to Keith.

I will say that stands for, let's go. Um, since it's on LinkedIn. I don't wanna be kicked off LinkedIn. Um, and just really a lot of updates, talking to them about the latest updates to their platform, what's working, what's not. I like showing this. I touched on the reputation management because Keith's been able to build that sort of presence over two years.

You can see on the right side when Sonos, which has had actually a pretty rough year, um, they did layoffs. Um, but there's people really, really hoping that Keith made it through, which is such like a, a wildly weird parasocial brand employee relationship. Um, but I think even. This sub Reddit, which has so many problems with the CEO and so many problems with the company to be rooting for a member of the team, shows the importance of how this employee has connected with this Reddit community.

Um, so much so that they actually have a couple more employees. You can see Adam from Sonos, Liz from Sonos, uh, [00:28:00] building in, uh, just contributing to the conversations as well, giving them a little bit more of a presence. I dunno, maybe Keith was taking some days off and they got nervous that Noah was checking it.

But you can see this naming, uh. Strategy is gonna come up when we talk about brand and rep accounts, um, which is our recommendation for how people manage Reddit. Uh, presences. So to summarize that low section, traditional marketing was all about building an audience, pushing content, driving people back to the website, um, but Reddit's about joining conversations, providing value, and then earning that recommendation, right?

So when you actually do give yourself a little bit of self-promotion, just the tiniest bit, it is allowed to stay on by the moderators. Um, and it is seen as, oh, they are self-promoting, but they are also a good member of the community. They've answered questions. They haven't done this in the last nine posts.

Um, maybe we'll let it stay up. As long as you're not too self-promotional. So in the bottom left you can see going from campaign thinking to a continuous presence, from content creation to participation, from controlling the message, to embracing community feedback, as scary as that is. Uh, then from quantity metrics to really quality [00:29:00] engagement.

So we're gonna be talking a lot about posting, um, which, how do you do that with, um. Out, you know, becoming ea sports ea I should say.

Liv: Yeah. I, I love to think of it as, you know, traditional marketing and especially a lot of like social marketing, I think both is maybe morphing into this, um, where you have a neighbor and you bring over a flyer to her and say, Hey, I'm having an event.

And that's, that's kind of what we've traditionally done in marketing. But with Reddit, it's very much. Um, you know, you have a neighbor, you go over and introduce yourself to them, have them over for dinner a couple of times, have conversations with them, and then if something happens and you need them or if you like, have an event coming up, you hand them the flyer and actually say like, here's my event.

So you've built that relationship with them to build that trust, and it's very much a long play rather than just like, okay, here's my information about me. Hope to see you at the event. Right?

Flynn: Yeah. I, I [00:30:00] love that metaphor. I think I would add on that, I think you'll bring the flyer to a few houses. Nine outta 10 people will be nice.

A 10th person will say a flyer design sucks. Yes. It's the understanding that Reddit is very much like a community of all people. You're, you don't love all of your neighbors probably. Um, and, and that's really the key is pushing past that and doing your best, uh, brands on Reddit. Like, and you could. Nice thing is you could scroll through Keith from Sonos post to see the beginning ones.

So many introductions, so much goodwill was built over time. Um, I know marketers, CEOs love thinking, okay, how do we solve this in a week, two weeks? It is impossible on Reddit. Um, there's literally no way to make this a quick process, but we can help you guide through. I'll quickly note before going into the next slide, you can see that the AI could not spell marketing.

It spelled Mar. Another win for the humans. Um, so let's talk about making accounts. Uh, we recommend at our agency, usually that brands make two accounts, um, a brand account. [00:31:00] It could just be you see online optimism and a representative account that matches pretty much what Sonos was doing. Um, the reason for this is representative accounts tend to be tied to a customer service person.

I think this is also a nice way to brand yourself casually, um, for the most part. And probably by me doing webinars and blog posts about this, this will go away. But mods, when they are kind of considering whether to keep, allow a post to stay or go look at the post content, they don't tend to care about Reddit usernames because as we pointed out earlier, Reddit usernames are pretty insane a lot of the time.

Um. And so you can just make a normal post that isn't promotional about what you're doing, but the fact that your brand name is in your user account is a little bit of brand awareness. I don't wanna promise that it's a ton, but your brand name is showing up as an impression, um, connected to a, uh, post. So even your most.

Random posts are still getting some sort of brand impressions. Um, and then the most important thing after you make your accounts, if you aren't a longtime read, is [00:32:00] to lurk incredibly important as I know you just sat through or you are sitting through a 45 minute webinar, you feel like you're a professional.

Um, but there is, there's a weird, it's a lot, it's a lot to take in. There's a lot to learn, and there's no better way than just make an account click through. Um, and see what you're gonna do. If you need some exact tips on how to lurk, if you don't wanna just scroll, um, versus search, you know, search, find topics that your brand would be interested in.

Search your brand name itself. Um, see searches that people might be doing around your brand name if they need your services. Search your competitors. Um, that's really the easiest way to participate. You're barely participating by searching. Um, but that is. A little bit more intense than just going in without being logged in.

Once you feel comfortable searching, you could start voting. Um, this is the next part of Reddit without posting. Um, you can amplify when you are strategically. So if you see content that you like, you can upvote it and that will [00:33:00] move it up in people's feeds. Um, we are going to get into in a little bit, uh, navigating that with.

How do you do that without crossing their terms of service? Um, but make sure that you are just doing it on your own accounts and you're not collaborating with many, many people. Um, they obviously have rules against that. Once you feel comfortable voting, you will then end up commenting, um. I, I think a lot of times it is important.

We see this a lot on social media monitoring and engagement and community management. Like you don't necessarily want to be reactive. People will be mean sometimes on Reddit. Um, you really want to have some responses that are catered, but definitely don't be mean back. Um, take your time and commenting and write something.

'cause what you write can often stay up there and be highly ranked on Google. Um, but then you also need to consider when to identify as a brand representative. Um, I think. For the most part, if you are talking about a business and you are mentioning your brand, you absolutely have to, um. To stay on MOD's.

Good [00:34:00] side. So you could try not to, if it's a less moderated subreddit, but for the most part you need to be overly transparent about that. And then the last thing is posting. Um, you know, actually making new posts, new co new threads that people wanna talk about. AMAs are a great one. You should coordinate these with moderators and appropriate subreddits.

They're called asking anything. Um, but they're also good for just, uh. Getting people to talk to CEOs. If you are a larger company and you have a CEO that people would be interested in, definitely do an a MA. Other than that, educational content and genuine questions are a great way to post. And lastly, keeping in mind, avoid corporate speak.

Don't use buzzwords, and importantly, don't ignore the community norms. Um, the each subreddit will on the right side have subreddit rules. Nearly all of them have no self-promotion. Uh, and. That is incredibly important so that you don't get your post deleted or potentially banned entirely from the subreddit.

Um, you can appeal that, but most mods, if you a new account or a brand [00:35:00] account, do not care about your appeal, then you will be permanently. Blocked outta that, uh, platform, which is, is pretty rough. Um, the one place where there's less rules on this, and I kind of hinted at this earlier with that asterisk on not your blog, is your own branded subreddit, your own little community on Reddit that you will have full management of.

Um, you could do it. Typically after 30 days in a few hundred karma. So again, make sure you spend those 30 days lurking, but also commenting, posting, getting that karma so that you can make this. And then I don't have time to go over it today, but there are a ton of paid advertising strategies as well.

Reddit has actually really significantly upgraded the Reddit ads capabilities. So if you do have a paid budget, you should. And you tried better ads years ago and they never worked. We all did that. They were terrible, like pre 2020. Um, they were much, much better in 2025. So you should definitely give it a chance if you haven't done it in a few years.

Liv: So. That was a really good rundown for small businesses in particular. [00:36:00] And, um, I'm sure that there are a lot of people that are like, wow, this seems like a lot to do as a small business owner or for a small marketing team. But I, I think that we've talked, um, pretty extensively about like the, the benefits of building a community one.

Um, but that's a small business and you can get really localized. You can get into local groups right on the, on the small business side of things and find specific subreddits for your area. It's a lot different for bigger brands, and you have given a lot of examples of bigger brands who made a lot of missteps and kind of paid a reputational price for it.

So I, I'd love to know like what, what can the bigger brands do and what do they need to be aware of?

Flynn: Yeah, I think the, this is another one where most other social platforms have a decent answer and Reddit is kind of a shrug in a good luck. Um, this is little Meta's business manager. It's a nice easy way to add people to shared accounts, uh, Reddit for organic, at least for paid accounts.

They do. You are trying to do community management [00:37:00] organically on Reddit. They, uh. They, you look like that little snu there, that's their mascot. Standing alone with zero support. It is allowed. I wanna be clear. Um, on the left side, you see it's slowly from there. In terms of service, their help files two months ago, it is totally okay to make multiple accounts.

You can actually make them with the same email address, which is pretty rare for social platforms. Um, the big thing there, and you can see it in a little bit of text and more detail on the right side, is, is extremely easy to get blocked or banned for doing this. Um, if their auto mod or just normal mods think that you are using it to manipulate up uploads, comment in your own thread.

Um. Comment in a, a subreddit that has banned you, you'll immediately get banned and it's very hard to get that account back. So it is allowed, uh, you just wanna be mindful that you are doing it ethically, um, because, or else you'll be kicked off the platform. What, assuming that you can make multiple accounts, how do you make it work?

So this is the big thing with like franchises and parent and child [00:38:00] company relationships. Corporate always wants brand consistency, local needs, authentic connections. So there's a couple ways to do it. What we tend to recommend is just corporate providing guardrails. So, you know, offer training, let people see, hey, this is what Reddit looks like, it feels like, and here's how we recommend you do it.

We also do recommend that you have some sort of Reddit employee kind of higher up that everyone can respond to when things get weird. That is my technical definition of what will happen. It will get weird. It's Reddit, um, weirder than other platforms at this point. But you do need the local teams. They will participate in the local subreddits.

Um, they will be able to engage in a much faster manner. If you have a thousand locations across the us, one team can't really respond to a thousand. Community subreddits at the same time. Um, and they also can't do it well. You need the local teams to actually give you that, that credit and that genuine connection, and then it takes a ton of time.

You cannot be overly promotional on Reddit. So even more so than other platforms that we used to talk [00:39:00] about, like an 80 20 rule of inform educational content versus promotional content on Reddit is closer to 90 10 and it should be 95 5. Uh, really to be a lot safer. One quick way you could do this is a traffic light system.

So green, yellow, and red. By letting local know, hey, if a normal comment comes in or it's just about the community or anything, just go for it. Um, they should be allowed to participate in things that make you slightly uncomfortable, not things that make you feel bad or nervous. So, you know, trash talking the local hockey team or something is stuff that a.

Subway shop might like be able to participate in, um, makes you a little uncomfortable. It's kind of weird that they're there, but it's not bad or nervous. You then have a yellow zone and a red zone, and that is for things like yellow zones, like customer complaints that you wanna deal with. Um, and a red zone is when you'll want to reach out to corporate.

You know, if things are saying things about your employees, if they're doxing people, anything like that, you're gonna want a upper level system to help out. The easiest way to do this is to trust, but verify nicely as a [00:40:00] parent, uh, organization. So you wanna do check-ins. We recommend weekly or monthly. Um, that check-in should cover any comments, chats, dms that are sent out.

So comments and posts. For the most part, you can see other users, um. What they're doing. So it's an easy way for corporate to monitor that. Dms and chats are a little harder to do, so you want your local teams to share wins. They're gonna have nicely upvoted comments. They also will have ways to turn negatives into edited positives so people can edit their.

Reddit posts or they can delete them. I will say from our experience, for the most part, Reddit, those don't love deleting their posts. They much prefer editing them to say, Hey, this company reached out to me. And I think that they are doing a better job. Um, and the big thing is that Reddit's community is constantly changing.

Um, so you always wanna be adaptable there. Uh, and then. What your corporate and what every manager's gonna know wanna know is, you know, how do I report on this? Um, customers mentioning Reddit is an obvious one. Promo codes are a great way to do it. You we try to keep them to dms and chats, which makes it much more trackable and you don't have to worry about that promo code getting [00:41:00] shared everywhere.

Um, you can also use website analytics, UTM codes and links in your comments can use to show an increase in referrals. I will say Reddit, for the most part, for reporting for a long, long time was a lot more. Qualitative and quantitative measured by vibes, which isn't a great measurement system. They've made major steps to fix that.

Um, Reddit Pro is a tool, um, that they offer, which you can sign up at that link in the bottom left, which shows you hourly views for the first 48 hours. But it also shows. Overall impressions, comments? I think this is a good example also for a, uh, the scale of Reddit. 'cause you see up votes, you see comments.

This top article had 51 comments, but I got 500,000 organic impressions, which is such a crazy amount if you're doing organic social media. Uh, you could fantasize about those times that, uh, platforms would show 500,000 m impressions still possible on, uh. TikTok, sometimes some video platforms, but pretty rare on these text-based platforms.

Um, so [00:42:00] it's a pretty cool si uh, sense of the scale. And then beyond that, there's some other corporate tools, which I won't go into today. Um, but if you brand 24 and gummy search on ones, if you wanna invest a little more into this. So that's how we think about as a parent. So always. Again, like showing how this actually looks in the real world.

Picked HVAC repair, Albany. 'cause I was dealing with this issue when I was making this presentation. This is a good example of how important red it is to local businesses. Um, there's three businesses here. Um, they're random HVAC companies in Albany that have probably been working on their SEO when you search each of their brand names Now.

You do get their homepage at the top. You can see further down is a Reddit post on every single one of their first pages. So everyone's aware. You might click on the website, you will definitely scroll down, see the reviews, see what's on Yelp. But now you're also seeing what's on Reddit. Um, and I like showing this 'cause all three are different.

They're different threads that are showing up when you search these brand names. But all three are on the Albany subreddit. Um, you can see one from six months ago, ones from 10 months ago, one's a year ago that Albany Sub Redd's been around for [00:43:00] years, but this is actually what we're seeing ranking on Reddit is content from usually six to two to six months ago to two to three years ago.

Um. The only way to be in these conversations and to participate in these conversations is to have had an active presence that's been posting on the subreddit. 'cause if you just pop up in one of these subreddits and you say, that's my brand, I am so definitely able to be trusted, please trust me. The moderat is gonna kick you out, and then they're gonna make fun of you and they're gonna make posts about you for the next year about how terrible your HVAC company is.

But if you participated genuinely in that community, you would possibly be ranking in threads that show up for you and for your competitors, which is just such a massive SEO win.

Liv: Which is very, very different from what we've done in the past as it comes to SEO and I think about all of the SEO strategies that every marketing agency has tried to deploy over the last, you know, decade plus. And it's not this. So, um, so like, what, [00:44:00] what are the main differences and, and why, why the shift?

Flynn: Yeah, I think we all know how content marketing worked. You built a website. Did SEO got a number one rank and, uh, celebrated? Ask your boss for a raise. Um, those were the good old days. Uh, a good example of that is HubSpot. They've been doing SEO. They probably spent more on SEO and content marketing than anyone in the world.

Um, they had a great blog post that used to be ranking number one. Now with generative search, uh. They're not even getting a click. They have a nice little link in the top right, but you can see that content has been pulled onto Google and there's nothing you could do about it. Um, a different example of this is the, what's the best accounting software where we could see that it is pulling more often from Reddit.

So this is a very, very expensive keyword. You can see on the right side, this four Google Ads, pretty much each of those, they're paying. A lot of money to appear, um, QuickBooks, but it's just pulling from a Reddit thread. Again, you can see June, 2024, um, from the last year. And so an active participation in those subreddits, this one is bookkeeping, um, would've helped them [00:45:00] appear there.

I'll note that you can see on the right side, it's four paid ads, then a PC Mag Magazine, and then two links below that. Shocker, is that Reddit thread? Um, we are seeing it pretty much on first page of every single subreddit. This is, uh, sorry, every single search term top AC repair in Miami. They actually have two listings on the Google page.

One in the discussions and forums on the left, and then you can see on the bottom. Where are the reliable a c people with a nice little typo. Uh, you don't need great spelling to rank well if you are participating in a subreddit. So what does content marketing look like in 2025? It is no longer putting the best content on your website is all about joining conversations naturally on Reddit, on these forums and seeing that get pulled into Reddit search, into Google search.

Excuse me.

Liv: And it's not just, okay, I've written a blog and now I need to go into Reddit and share that. Blog link to someone like someone's asked a question about something that pertains to my business. Oh, I have a perfect blog for this. Like, insert that in [00:46:00] there. It is not that at all. So what, what is it that people can't actually do today to get, to get started on this, or, you know, thinking about six months from now and where they want to be, like, what should they start doing now to get to where they wanna be six months from now?

Flynn: Yeah, the first is, if this felt like a very. Basic introduction to Reddit. It really was. We only had 47 minutes to do so, so you should get familiar. Make an account or an account. If you have a brand, make one for yourself. Make one for the brand. Sign up for Reddit Pro and then lurk. Um, that's really the best way to spend a week, just kind of.

Finding subreddits that you enjoy, finding content that interests you. Um, and then once you're more comfortable, you can start posting. If you are doing that parent child, the franchise relationship with a business, you know, you can make brand GA guidelines set up what that traffic light system might be, and, uh, participate.

Don't, don't promote. You could promote later on, but if you don't have that good relationship with the Subres you're participating in, uh, you [00:47:00] will be sending me a nasty email saying you got banned. I'll go back to this slide telling you, asking you if you participated and you likely didn't. Um, I know that Chatterack always tries to come up with prompts, um, to help you participate.

Um, this is a very long. Prompt. If you wanna screenshot it, you could see it. And I, what I like about this is it will help you analyze a subreddit and also give you some ideas on how to respond. So this is good if people are saying. Less the nice things about your brand. Um, I will note my warning on the left side that, uh, Redditors are extremely savvy, more than any other platform.

They hate AI content. It's a quick way to get yourself banned. So this will give you ideas to inspire you on how to write a response. Um, but you should. Basically read it, close the window, write it again in your own words. Um, they're very, very good about that. And the last thing you can see in the bottom is to suggest one or two follow up approaches, as well as one or two similar new threads.

So if you were to put in the prompt, this is what that would've done for one of those, uh, HVAC comments. You could see this prompt gives a bunch of different [00:48:00] answers, but at the bottom it also gives future thread ideas, you know, ways to contribute to the conversation. One of them is like red flags when hiring HVAC contractors.

What to look for. Um, those are good ways to participate in the community without promoting yourself. And if this wasn't enough Reddit and you prefer long form blogs over webinars, there's a bunch more reading. Chatter Kick has a great, uh, complimentary blog post to this presentation about the same topic.

Um, we at Online optimism have a very, very long 10,000 word guide on organic Reddit marketing. Um, so that is your homework assignment for the weekend.

Liv: Some, some light, light reading for you, uh, this weekend, and we can throw those, um, into the, into the chat as well. And I, I do wanna take this time, um, if anyone has any, has any questions, uh, go ahead and throw them into the chat and, and we'll get to them.

Um, connect with Flynn and myself on LinkedIn. Um, please, you know, even just to connect even if you don't have any questions about Reddit or. [00:49:00] Anything, I'd love to connect with people. So, uh, please do so. And while I'm waiting for those comments to come in, you know, I did, I did have a few questions for you.

Um, Flynn, and you kind of touched on this, but I'm thinking about as a, if I'm a CMO or if I'm like a marketing manager and, and trying to like. Roll up and report on this and explain this to a board or to, uh, my CEO of like the value of this. Um. You know, what, what do you tell them? Because so much of this is very qualitative, right?

Like it is very trust gen, trust generation focused. So what, how do you explain the value to them, like succinctly of this? Yeah.

Flynn: I, I think one of the best ways that we've made the case for this is to, most CMOs. Love googling themselves or Googling the brand or certain keywords. And I promise you, if you do that, you'll find a keyword relatively quickly where Reddit shows up [00:50:00] really high up, um, honestly, could probably pick whatever your top like SEO target has been for the past decade.

Search that on Google I Pro, you'll see a Reddit thread. Around the same ranking. Um, you might have noted this in, in the middle, but Reddit used to show up number one back in March of April of 2024. It is now usually showing up lower on the first page, but it's always showing up. So if you know the search volume of that, um.

Term, you could generally get a sense of how many clicks, but again, users have been clicking on Reddit. They still trust it, probably because marketers have been too scared to ruin the platform, which is fine. Um, but that's a good way to give a very concise visual. Me visual measure of where Reddit is showing up from search.

And then you could compliment that with those Reddit pro pro tools. Like I said, if you're posting once or twice, um, you could get impressions, you could get, uh, comments of votes, and that could give you a few more metrics. Um, but we found the best way to convince someone before you even [00:51:00] start posting is to really just make a couple of screenshots of where your website shows up on Reddit, or it shows up on Google and where Reddit shows up, and you can let Reddit do the convincing for you.

Liv: And how long, you know, as you said, this isn't like a two week thing. So if you start today, um, lurking and then build, like building the confidence, building your karma, and then start posting, you know, setting that expectation for that CEO on how long it would take to start to see those results, what would you tell somebody?

Flynn: Yeah, we usually say six to 12 months. And, and that's like the real good results where they're actually ranking on Google. So, and when you search and if you show them the, the threads that are appearing, it'll be like the examples we gave here. It tends to take a couple months. Um, Google's algorithm could change, um, AI.

Tools are indexing content a lot faster, um, to compete with each other. Claude just added web search and pretty much all the other ones have had web search for [00:52:00] a while, so I think that could change. Um, but at the moment it seems to be six to 12 months to index content. That being said, as we talked at length, you know, you wanna warm up the sub community, you wanna warm up the, you wanna be a good member.

So we always recommend, like the first month is to be incredibly non-promotional. Um, other than your username, it should be. Pretty challenging for a, uh, someone to look at it, that account and understand that there's a brand behind it. If people are directly talking about your business. You could try to be a little more approachable engaged in those conversations in month one, but.

Definitely not weak one. 'cause if the first comment on a subreddit is, I am from this brand and here's why your question is wrong. Like, here's your problem and here's why you shouldn't listen to me. Immediate ban, you're gonna get kicked off that subreddit. You won't be able to participate again. And you can make a new user account if you really want, but that's gonna potentially block your whole IPN computer and be a mess.

So I promise to save yourself the headache. Spend a month just being a good member of the community and it's gonna pay off in [00:53:00] the long run. You just gotta be a little patient first.

Liv: Do you, um, another, another thought that I just kind of had whenever we were talking about like, interacting on, on the platform and, you know, talking about don't sound corporate a and it, it is true, like if there is even a whiff of corporateness involved, like you're out there so fast, um, humor and personality and.

What you could potentially do for your brand or not do for your brand in there. And do you feel like it makes sense to have a personality on, on Reddit that Yeah. Could be, could be maybe a little different from how you present on other platforms.

Flynn: Yeah, and I think the, the best social media managers like y'all have a chat, okay.

Have done a really good job of matching brand voice to like platform and brand, right? You can't just have a. A creative brief to the brand itself. [00:54:00] Usually they have a different voice on TikTok than they have on LinkedIn. They have on Instagram, and they also, you now with Reddit, you pretty much need three, like.

Voice guidelines, you need the brand. You need Reddit, and you need the specific user account because your representatives, your customer service doesn't always sound uniform. Um, it might be if it's just a live chat, but I think the best customer service isn't. It allows people to have that personality.

Thinking of like Zappos of the older days or Southwest before everyone hated them a month ago. Like they allowed their team to show off a personality. And your Reddit account should do that too. It doesn't mean they should start cursing, it doesn't mean that they should be against the brand, but it's like a complimentary feature to it.

Um, Reddit, there's. Humans love jokes. They like personalities. There's a ton of in jokes in Reddit that makes it a little bit hard. And you don't need to like, you don't need to pretend that you're getting these Reddit jokes that started in 2007. That's fine. Like you, they're not [00:55:00] expecting a, a perfect presence.

Um, I do think bringing on people on your team that are naturally rather those who have been on the platform, who like are interested in engaging with it will help. Um, but there is a definite. Switch. Um, and, and we really have to warn clients before they join Reddit that like we are going to talk about, um, we might talk about your competition like that, that will come up, which I think like I'm sure very rare.

Do you talk about clients and, and, and competition on social media platforms. Right?

Liv: Right. Yeah. That's, that's not a common occurrence for us

Flynn: and that's pretty much necessary on Reddit. 'cause even if you. In, in a perfect world where you ima, you finally, the sub rud loves you, you're making a promotional post.

Someone in those comments is going to bring up a competitor and ask you to compare your benefits, your features to them, and you need to be able to address that. You can't just ignore it because they will catch on and they will make it the point and they will follow you [00:56:00] around Reddit solely asking that question.

Um. That is such a challenge for many marketers, such a challenge for like business owners to face the fact that they're, their business isn't allowed to be in a silo on Reddit. That being said, those people are gonna talk about you and your competitors anyway, and it is a lot better to have a voice in that conversation than just to pretend it's not happening.

Liv: You really want to be in the room where it happens, right? Instead of just letting it happen and maybe listening on the outside.

Flynn: Yeah. That, that's, yes, absolutely. That's incredibly important. And it's because most brands and marketers are scared of that. Like it gives you more power than you would have if you're all together.

Um, it's a advantage that your competition probably isn't doing so. Your product doesn't have to be perfect. Right. Others will like it anyway, just by advice of you. Just because you've joined the community and you're participating and contributing as they are, um, it gives you a, a leg up that you might not have already had.

Liv: All right. Well I think that's, [00:57:00] uh. All the time that we have question or all the questions we have time for. So I really wanna thank you Flynn, uh, for enlightening us on this because it is such a mystery room, if you will, that a lot of us, I don't think have, we've maybe dipped our toes into, but not.

Explored very, um, thoroughly. And so this, I think was a really great overview of that. And as I said, uh, please connect with myself and Flynn if you want any more information or just to connect with us and really appreciate you, uh, watching today and, and joining us today, Flynn.

Flynn: Yeah, thank you. It was a great conversation.

Leva. I'm glad I could join You have a, have a great weekend.

Liv: Thanks, you too. Thanks everyone.

inspiration, Business, Social MediaChatterkickMarch 10, 2025internal team, Podcast, Executive Social, CEO