#028 3 Free Tools You Can Use To Win On Social

Businesses are reviewing their marketing budgets and efforts and trying to develop economical ways to approach their strategies. In this episode of the podcast, Beth and Kelsey share three FREE tools that you can use, and a few more because they got super inspired on number three. All of these tools are 100% free and just take a little time with a secret ninja approach. At 23:14, Beth shares some of her creeper searching tactics.

Learn more about Chatterkick.

Biggest Takeaways From This Episode

Free Tool #1: Facebook Messenger

Facebook Messenger just had a big upgrade! You can put messenger on your site, and visitors can use it as an instant chat feature. The best part is that they no longer have to be logged into their profile to use it.

Ways you can use this tool:

Instant customer service chat!
Talk to potential customers.
Answer easy FAQs in automated responses.
You can set up an away message to keep expectations clear!

Free Tool #2: Employee Notifications on LinkedIn

As a LinkedIn admin, you can let your employees know when you've posted important updates on your LinkedIn Page by clicking the Notify Employees feature. Make sure your employees have their accounts set up correctly! They need to be "employed" at the right company on their page.

It's critical to help your team get connected to the right page first. We suggest adding connecting new employees to your social assets as a part of your onboarding process.

Ways you can use this tool:

Get your employees involved in liking your content
Ask your team members to share any posts that you push notifications through

Free Tool/Strategy #3: Connect With Customers, Vendors, or Prospects Using Outreach.

Outreach is like networking using your social media tools. It's a way to get in front of your customers, prospects, or vendors and start shaking hands and adding value. You're not going to jump in the conversation and talk about sales - that would also be awkward at a trade show event. You use social to build those relationships and make connections.

Ways you can use this strategy:

Connect with the customers you have the best relationship with, and extend the friendship online. Comment and like their content. Start a conversation through the inbox, share a link with them. Keep it simple.
Use your customer list, find them and connect with them, and make them happy! Be authentic and just make a human to human connection.
Get a list of people who were going to attend that Trade Show that got canceled! Reach out to them.
Reach out to the person who was representing the Vendor at the trade show. Send them a message like "Hey Joe - We were both headed to NABShow this year, such a bummer it got canceled. I was really hoping to connect with you."
Connect and reach out to people who are interacting or using the Trade Show hashtag.
Find potential employees by seeing connecting with users who are interacting on product, sales forums, or groups.

Use these search combinations to find someone you want to connect with:

Pro Tip: Beth always starts her searches in Google unless you're looking for someone regional. Chances are you'd likely have a mutual connection so jump straight into the platform.

Pro Tip: Make a database or store these profiles somewhere once you find them!

We're going to use Chris Severn as our example here!

first name and last name, platform > Chris Severn Facebook, Chris Severn LinkedIn
name variations (spelling) > Kris Severn Facebook, Christopher Severn Facebook, etc.
business name and name > Chatterkick Chris Severn
name and location > Chris Severn Sioux City, IA
business name, name, location > Chatterkick Chris Severn Sioux City, IA

Transcript

This text below is a straight-up audio transcript of the episode. In our humble opinion, we think the audio podcast sounds much better in its original form. We have not edited the transcription below so there are indeed some grammar errors (some quite funny, in-fact).

We're back with another episode of the podcast today. I have Beth Trejo with me (Kelsey Martin). A lot of businesses are kind of reviewing their budgets and trying to come up with a more economical way to approach their marketing and social media. And so we've been discussing and trying out some, some are new, some are not-so-new ways to leverage social in a very free way. So all it takes is time, which I always think that this topic is funny because the platforms themselves are free, like everything that you can do on the platform is free. Publishing is free. Really. It gets into the paid side, but what we all know to be true is everything has become paid to play. And so we've found we're going to talk about four strategies today that we have found that helps kind of break the brands through the noise without using paid. And it really is just using the tools that you have available in a very different way.

So Beth, looking forward to talking about kind of four of the topics. The first one that we wanted to chat about is Messenger and specifically Facebook Messenger, but they just made a big change that you can add Facebook Messenger to your website, and you can use it kind of as a chat feature and people can chat customer service, new customers without logging into Facebook, which I think is really huge. Before you had to log into Facebook. So that's a really cool update, but talk about how businesses can leverage this tool and to kind of achieve some of their business initiatives for FREE. Yeah. So I think a lot of businesses are really trying to figure that out, right? Maybe they had some audience built organically that just isn't their right customers or they're in a B2B space. And it's just a very unique audience that they don't feel like they're connected.

One option is to use paid advertising and paid messaging to really push that into those people's news feeds. But that's why I think I really want businesses to flip the way that they're thinking about these social tools as this free technology served on a platter to you and the way that you use it is really in your hands. And so I think the Facebook messenger opportunity, especially the way that they're changing it. I mean, a lot of businesses are paying a lot of money to have these live chat functions on their website. And now some of them need some sophisticated live chat support, but a lot of businesses just need a phone line, right? That digital phone line that's on their website. And before you could do this, you could make it so there's little bubble that kind of came up that says chat with us and it was run through messenger, but you had to log in to Facebook.

And it would normally, if you're on a desktop, it's going to pull in whatever you're logged into. So for a lot of people, it wasn't a big barrier, but that was a barrier for some businesses that say, you know, I just don't want to have to go through the social channels in the same way. I don't want people to have to log in. So this change has really turned it from, put your Facebook messenger on your website to use a free tool for chat that is just supported by Facebook. So I think that's a huge opportunity and it's really easy, right? Isn't it just a piece of code that they can install? Yeah. So it sounds complicated because it's from Facebook developers, but it really is like you pick a page that you manage and then they spit out a code and you copy and paste that you can even customize the color of the chat bubble.

And so, and then you copy and paste that into your website. So obviously it kind of depends on how savvy you are with managing your own website, because there is like, you gotta put it on the right place. Right. And you got to make sure that it's something that can be enabled on your site. But from a business perspective, I know we've had a ton of people ask, and I know we've tried a million different chat features too. Like there's a ton on the market. And like you said, there's some really fancy, cool ones that could really integrate well with your other system and kind of walk people through a process. But at the end of the day, like we're talking about free solutions. Like this one is absolutely free. You drop it on your site. And not only is it really easy for customers to use on a phone or desktop, because let's be honest, a lot of people just don't want to talk on the phone anymore.

Right. I know you and I have had this conversation probably because we're on social all the time. But like if we get into the situations where like it's customer service time, where like somebody chat, like, I don't want to talk on the phone, somebody chat me. And so we, we both have like inboxed businesses or like tweet them way before we like decide to pick up the phone because waiting on hold sucks. So, but that's the same point on chat. If you are going to do this as a business, you need to make sure that you are responding to your messages on Facebook. So I suggest if you have this on your site to download the Facebook pages app, right. And use that app to be the one that like holds everything that's coming in as your business. And respond to everybody that comes because if you do have a chat feature on your site, Beth don't, you feel like people are expecting an incident response.

They are. And not only that, but you know, the good news is you can set up some of those limitations. So like there's a way messages, you know, I get it. You don't want to answer these messages in the middle of the night or evenings and a lot of businesses. Again, if you're in the B2B space, people may be a little bit more forgiving if you give them an automatic, Hey, we're not here right now, but they'll get back to you at 8:00 AM in the morning, or like, send us your email or call, like send us your email phone number, or like we promise we'll respond in the morning. Yeah. I think that's just a map. And then don't forget to respond because that is yeah, those things can get lost really easily. If you don't make an effort to move it over to wherever you get that message and put it into kind of your project management or your list, whatever you have to do to make sure that that person gets responded to.

Yeah. I just think that was really cool. Again, like as a free way to engage with customers, potential customers or really anybody on your site. I just think that businesses should try it. I mean, again, low risk, not a ton of time. Really there's really no set up either. I mean, it really is just like dropping it on your site. So if you put it on there and like the amazing craziest problem you would have is you have so many chats that you can't manage it. Like maybe, if that's the case for you, it's time for you to look like if that really is turnkey solution for you, like maybe it is time to invest or at least put some people on the platform to manage those messages until you can come up with a better solution, but definitely a really like easy, free thing to start.

That could be a game changing experience on your website for anybody. Right. All right. What's our next one. We're going to switch platforms. Cause I feel like we talked about Facebook a lot. We're going to switch platforms to LinkedIn. I have not used this feature, but I know you've done some reading on it, but the notify employees on LinkedIn. Tell me about the feature again, along with the theme, it's 100% free. And I know in other podcasts we've talked about the importance of getting your employees engaged on social, but talk to me about like the notify employees button, if you will, on LinkedIn. So I think the first question that businesses, you know, when they have bad audiences and when I say bad, I just mean that they're not qualified to be your customers or your prospects. And this is one of the biggest problems when people are like social media isn't working for me?

Which is a whole other podcast, but right. Like how we got an audience that audience now what? Yeah, no kidding. So, but it happens all the time, especially like if people have not put a concentrated effort to build the right people in connection with their pages. So the first easiest way to make that change, that's a hundred percent free regardless of the platform, you can do it on any of the platforms is get your employees involved. And when I say that, it sounds so much easier than it actually is. And I appreciate that fact, but there are ways that you can make it a little bit more easier to kind of serve up that content on a platter so that everybody can just share it, like have them share it. If they won't share it, I think that's the time to have a conversation.

Cause it could be because you know, some employee engagement culture, there's a lot of reasons. Or the content. Like it could be an indicator that the content just isn't that interesting. And if they're not willing to share that piece of content, then maybe it's time to readjust what you're saying and talking about like, or it's a whole other red flag and you need to have a business conversation anyways. Right? So it's kind of like that. Just you want your employees to be your cheerleaders because they're talking to your customers and they really are the foundation of your business. And so by putting content out and telling people to share it like step one, if you cannot figure out how to use some of these tools and even this feature doesn't work for you regardless, just use your internal chat system, use your email. I don't care.

Just tell people, Hey, I just posted something on Facebook, go share it because honestly it gets noisy on those platforms and sometimes they just miss it. So step one is just make sure your employees know when you post like in the moment and then tell them to share. Yeah, it's easy if you send them the link. So they know which one you're talking about. And we've talked about this again in another episode of like have a session where you get everybody together so they know which page, which like, and just have a follow party and on like the right accounts. Yeah. Because that's very challenging for some people, especially if your business name kind of gets lost in other business names. And they just don't want to take you know, afternoon to start searching and liking and connecting. So just make it easy for everybody regardless if it's your internal or external team.

Right. so LinkedIn has this feature. It's not brand new, but it's fairly recent. And I don't know if it's a hundred percent accessible on all pages, but it's called notify employees. So it's a button that you can check natively. You can't be using a third party app, which is kind of a bummer, like a scheduling app. But if you post on LinkedIn on your business page. You're an admin, you're posting a post to share out to the world. There's a button that you can have hit notify employees and it will give them on the post. On the yeah. On your page itself. And it will send a notification to your employees that you may want to share this. Now I have had some people have some tricks with this, like clients and businesses that it's just not working. So two things we figured out one, if you are an admin on the page, so maybe a multiple people on your team as admins, it doesn't work.

It doesn't give them that notification cause they're already an admin. Two, sometimes it just doesn't work. So there is technology, there's just a caveat with it that, you know, it's not a hundred percent foolproof way. And then the other thing to remember is you need to make sure that your employees are connected to the right page. That's what I was going to bring up. There's a lot of times where, for example, if I had my business name on LinkedIn called Chatterkick LLC, and Kelsey said she worked at Chatterkick, maybe LinkedIn didn't connect the two. And so it's kind of tricky to know if it will send the same. Yeah. Right. So big problem. Just FYI, when people do that, it creates a LinkedIn page. Yes, it does. Like if I decide to like write in like it Chatterkick, doesn't pop up and like the list of organizations or I'm not patient enough to wait for it to pop up.

And I just write Chatterkick or like I accidentally put a space or I like a period afterwards, like it's going to put that on my profile. And then it's going to auto create a business page. And I mean, we've gone through multiple profile claiming merging it. There's no platform that claiming and merging profiles is easy. So just so you know, like it might be a really good idea as a part of onboarding a new employee is to help them set up their LinkedIn page and like help them clean up their profile and like, Oh my gosh, we're so excited to have you a part of a business. Like let's like flip the switch together and like find the right page, have them follow. Like maybe that's a good function for HR or whatever is like, have them follow, like connect to all of us on LinkedIn or whatever sources you have.

I know some organizations have like internal Facebook groups or things like that, like connecting them to the profiles and those information sources will definitely alleviate some of the duplications that happened later on. But like you said, it's only going to notify employees that are listed like an associated to the right business. And I've seen like such a mess of that lately because LinkedIn has been around for a while and they didn't really have like a very good system to say like, wait a second. Is it this one or this one? And I feel like all of these rogue pages are out there and it's so complicated to merge. Yeah. So how would, you know if you're connected to the wrong page,

First of all, from you, your profile, your personal profile, like as Beth Trejo, right. As a visitor and then click on the place that you work and see, does it go to your business page, the company that you work for it's a company page or does it go to a different one? Like that's the easy way to check and if it goes to the right company page, you're good to go. That notify employees should work again. It's not fool proof, but

It's free, right? Yeah, exactly.

It does work for the people. Like, I mean it's still better than none. Right? Exactly. So and I think just what you were saying, that's so critical and I want to take a moment and really help businesses understand that the onboarding and offboarding time of employees is so critical to where you integrate social media. And I think having that conversation of this is how you can connect with everybody. You're a supported team member. Here's, everybody's LinkedIn accounts. Here's our page. This is just the same as this is our intranet and this is your workstation, getting them in that mix. And then in the same like place, you need to make sure that not that you disconnect them from all the personal people and accounts, but you do want to make sure that all admin access has been removed make sure that they're fully logged out of their social accounts that they may have access to.

So that is really important. I think it gets missed a lot. The access thing is just it's. So critical. Don't give the keys over and not like check to make sure that they're not taking the keys with them. Like you would change the locks, if like took their key with them, or if you found that out anyways. So we talked about messenger. We talked about notify employees on LinkedIn. The next one is outreach. And I know that we've talked about this in the past, but to give context again, of like how you, how this is a powerful free tool, let's kind of talk about some ways that businesses can leverage right now while maybe some of their initiatives are changing or at least their budgets are changing and their time spent is being shifted around a little bit. How would a business use outreach and kind of break down outreach into like the most simple version of like, what does that mean?

Yeah. So think of outreach. And this is a really good opportunity for people that have had their trade shows get completely wiped out and canceled and they're flailing. And they're like, what do I do? I'm in B2B, I've never used my social channels before now. One of the easiest things that you can do, and honestly, this is so critical and important is go out and go network. Right? And that's what outreach kind of is, it's a way to get out in front of your customers in front of your prospects and start shaking hands and adding value. Right. You're not going to just, I think that's the difference between what people think is like, Oh, I need to go on social media and just like, see if they'll buy my stuff. And regardless of what type of business you're in, it's that doesn't feel right on social media.

Yeah. And it's kind of like everybody's first gut instinct is like, okay, you want me to go to people? If I sell power washers, I'm going to go like power washers and be like, how do you try the 90 XL five, like is amazing. Nobody's going to be like, very few people are going to be like, wow, what a great like engagement. Yeah. I think that it's just like, it's such a misstep on how we actually interact as humans. And that's what you really need to think about in social media. Like I'm walking into a room, I'm going to go find somebody that looks friendly. I'm going to shake their hand, ask them how they're doing. Maybe they'll ask me how I'm doing. And then we're going to start a conversation. That's what outreach is. And it's so simple. But for some reason we have such a hard time as businesses to figure this out.

And so my recommendation is, especially if you've had this kind of happened to you where all your events and your marketing has gotten tossed upside down, go get your customer list. Like your, the people that you interact with, right. We know that the more touch points you can have with customers, more likely, they're probably gonna stay on as your customer and the happier they're going to be. That's pretty consistent across industries. So go make them happy, go find them, go connect with them person to person, not logo to logo and go see how they're doing comment on their banana bread pictures. Right? Like give them actual value. Don't be superficial. Like, I think it's really important to be authentic, but most of salespeople are probably not even connected to their customers online, to social channels, person, to person. And if you're nervous, you don't want them seeing your Facebook personal account or your Instagram account.

Like, I think we've got to get over that because then going to be selling and we're going to get that part. That's a part of the gig. I feel like personal branding kind of gets this weird, like stigma of like, well, your personal brand is separate from like your actual personal interests. And you try to create this like fake profile, but really like the best salespeople are authentic. And it's an extension of like, I would still come and talk to you if we were both from Hinton, like I would still come and talk to you about Hinton. And we would do a dance before we'd ever even talk about like, getting into business or anything like that. So I think it's just important to extend that and just like, make that flip in your mind of like, your profile is actually a way more like your personal profile and not like, yes, not like Beth Trejo realtor profile, like Beth Trejo's real profile where you're posting your kids.

And like, if you want to exclude content, do that, whatever. But like you reaching out to other businesses with your personal profile makes such a huge impact versus Beth Trejo CEO page. Yeah, I think. And again, if people put the amount of passion that they have about not using their personal profiles, as they did in just learning the settings, lean into it, I promise you can hide your vacation, pictures and bathing suits on your, I mean, again, I would never put anything on social media that you would feel completely mortified. I don't care what it is right on your personal profile on your business page. Like, don't put anything, but I get it sometimes like, you know, pictures of your family or your kids, you don't want out in the world and I 100% appreciate that. There's stuff that people tag you in.

This summer my sister has tagged me in some stuff. I'm like, I look like an ogre in there. Can you not like you were clearly taking pictures of somebody else. Right, exactly. So, but you can just make those posts private, or just change the way that you're using your privacy settings on. Especially Facebook has probably the most opportunity to really focus on the profile and just privacy areas. So you kind of merged our three and four with like reaching customer engagement, but you said something earlier that I kind of was like, thinking of a strategy. So you just talked about using your customer lists and finding those people on social and engage with them. Anytime that any, like, we have a ton of software, a software rep has connected. And not just LinkedIn, but like a software rep that I've worked with a lot, like connects with me or follows me on Instagram and starts commenting on my stuff.

I'm like, Oh, these guys are the best. Yeah. They care about me as a human. Like, it's such a game changer, but earlier you said trade shows got canceled this year. Right. A lot of those trade shows though, if you ask them, they'll give you the list of people that were going, use that list. Yeah. Right. Vendors. I think that this is a huge opportunity to say, like, this is a super bummer that this event didn't happen. Maybe you should just send an email out to that list saying like, Hey, do you guys want to just like connect? Do you want to meet up? But you can actually take those already existing customer lists or potential customer lists of who was going to go to that, or who's interacting on those pages and go find those people. Right. I just think that that's like a huge opportunity again, for free.

Right. So let's say, I think people need to break this down a little bit. So I did merge three and four. So one is reaching out to them like your current customers who are like customer engagement and the other is - that's outreach, we call that. And then the other is you know, trying to just engage with them. Right. And really from those real relationships. So businesses, okay. I want to do that now. What, how do I actually start? So the first is you search and it's kind of a pain. Oh, it's definitely, all of these things are, I mean, all of these things are time consuming. You're really like switching budget for time. But right now it seems like it's easier to find 15 minutes than it is $1,500. Right. And the good news is once you get a system down, it can become way more efficient.

So the, what you need to do is you need to create just a checklist and you need to do like five things, right? Every single day, 15 minutes, once you get kind of in the groove is all it should take. But the beginning of finding the right people and understanding how to search the social channels is tricky. And it's work. Especially if you have customers or client names that are very generic and there's a million of them, right. You may not be able to find everybody a hundred percent, get that, but you may be able to find some of them and you may be able to connect with them. And so I've realized this in our last eight years together, but you and I are pretty creepy searchers. And so you and I can find people really easy. Can we talk about some of the combinations of things that we would search to try to find somebody like what's your first, like, so what would you type in if you were looking for like, let's, let's use like one of our team members, for example, like Chris Severn.

Yeah. Tricky because Chris uses Christopher on everything. Yes. So how would you find Chris? So the funny thing is, is I don't start in the platforms. I actually start with Google because Google has a better search algorithm. And I search, I would search Chris Severn first, Chris Severn, Facebook just put his name in there. And then I would start see what I find. If I didn't find that, then I'll start putting variations of his name. And if there's a unique spelling and I, again, I start with Google and in most cases you can find people using Facebook. And especially if it's a regional and you have a like, if, you know, if it's somebody in Sioux city, chances are, you're going to have connections to them. So using the social platforms to search is easy, but if you're looking at national contacts that gets tricky.

The other thing you can start doing is putting their business name behind their first name. And then again, keep the social platforms that you're trying to do. You can also use their email. So like, people you'd search like Chris seven Facebook, Sioux city. Or Chris Severn Chatterkick. Chris Severn Chatterkick Sioux City. Like you would just start like tacking these on well. Right. Okay. But I, and then, then what you need to do also is you need to have some place some home where you're storing this information so that if you get a new sales rep, they don't have to do the exact same thing because you already know all their handles at that point. And again, this isn't a matter of like stalking people out. This is just connecting to people that you probably already know, or you should have some commonalities between right.

Start with the people that you talk to the most, or you have the most in common. Because then when you see their picture, you're like, Oh, I know that's Bob. Like I know him. Yeah. And a lot of things, we just haven't connected to our customers, even on LinkedIn. I mean, that's an easy one. Right. And so people kind of expect that. Yeah. So the other thing that is an easy way again, on the trade show side is use hashtags, like search the hashtag, especially Instagram and Twitter and LinkedIn, those hashtags for trade shows are very common and it's usually the year. So, you know, AMA 2020, that's not a right one, but it's a tradeshow somewhere. Right. But whatever acronym they'll usually have the year behind it. And sometimes these virtual events or trade shows are going virtual and they're using those new hashtags.

So people are adapting to that really, really quickly. So that's a good way to find people that are attending or vendors of the trade show and definitely something to do. Again, these are all free. They take time, you need some sort of a systematic approach if you're really going to start streamlining this stuff, but it's available. And it's free, and it's you know, it's super effective. And these, you can just like dip your toes in and then you can find out like a full system. I mean, it's, it's amazing when you can, you know, me, I don't like love Excel docs or anything, but like I would start with an Excel doc of like putting a list of people that I find or putting ways that we've used some of these new tools that we've talked about within, like, I would then equally spend time on figuring out how I could connect it with HubSpot so that I don't have to. HubSpot is our CRM, but so that I wouldn't have to continue to put it onto the doc.

Or I know that you know, we're also big fans of sprout social. You can create different profiles in there too. But at least from a very, like, everybody can use whatever tools they have, like Excel or a doc of some sort to at least document like where you are at. And then you can get fancier as you go along. Yeah. And I think that if you're not putting these people, whoever the outreach is going to, if it's your marketing person, if it's your intern, whoever it is, if they are not having a direct connection to your CRM, to your sales, you're missing the boat because that's why your social media isn't working. It's because you've got someone doing something over here that has no idea that people that you're talking to over here. And again, we're talking to people. So oftentimes it's not like there's these logos running around and it's easy to see who works where. Well even if you're talking to local business pages, there's still a person managing that.

Often we just hear outreach in this like we're just building brand awareness and like getting our page on other pages, but it's like, you could, and there's nothing wrong with that. I definitely think you should do that. But why would you build brand awareness with somebody? Why would you invest in brand awareness with somebody who wouldn't be able to purchase from you or wouldn't be able to support your business or potentially be employed by you? I don't know. I just think that there's a, like a, a smaller net that you could use that could just be a higher quality. Okay. So to recap, we talked about four, three-ish, five-ish tools that are 100% free. Take a little bit of time. Consistency is still going to be the key here on all of them, but the first one was using Facebook messenger as a chat feature on your website and a way to connect to customers.

Biggest tip here is to make sure that you're responding to those customers or putting those away messages to give clear expectations on when people should expect a response. Second one notify employees on LinkedIn, Beth, what's the best, like the number one takeaway, you'd say for that one, don't forget to tell your employees when you're posting and also check that button, the button to the right business. Right? Right. The third, fourth and fifth one is outreach, but like third one just basic outreach best tip is to be strategic about it. And block 15 minutes, at least every day, just do it consistently. Let's call it like 3a using your customer lists and Beth, like, what's your tip on, like, we talked a little bit about tips on how to find them, but best tip on what to comment. I think I would just start with, Hey, how's it going?

Like, I mean, very simple, celebrate them, whatever they're doing online, celebrate that like cheerlead them on people love, compliments and add value to them as much as you can. I mean, you can really see on their profile, what they're into. Like if I was trying to get your attention, I, okay. I'm going to go there then. So you would post like recipes, cocktail recipes, I would say like, Oh my gosh, that's a really good recipe. Have you ever tried this thing? Start the conversation and you would immediately be like, no, but have you tried this thing? Right. Completely authentic conversation. And then 3b is using and leveraging like trade show and events and doing outreach to those specific audiences. Yep. Which kind of, what would be like your, what would be your first strategy that you feel like would be the easiest with that? I would take, most people have some sort of a prospect list and like do your hot lead list or whatever companies you're like most likely to close use those. As well as kind of bake it into your sales process, where you, when you get a new lead, they're the hand raisers. They already said they want to be your customer, go in and connect with them. Cool. All right. Four free things. So there's really no reason not to use them. There's no reason not to try them. You get stuck, let us know. Thanks for listening and we'll see you next time. Thanks Beth. All right. See ya. See ya.

Social MediaChatterkickAugust 12, 2020strategy, free, social media tip