#044 Capturing Content Virtually

CONTENT CAPTURE GONE VIRTUAL

In this episode, creative nerd and Visual Content Strategist, Hannah Maymon, is joined by our Customer Experience Manager, Kristy Plucker, to discuss the concept of a virtual content capture and its significance in social media marketing.

Biggest Takeaways From This Episode

A virtual content capture is a method used to gather content remotely from clients or individuals in different locations. Typically, it involves conducting interviews and recording audio and video using platforms like Zoom, Google Meet or RingCentral.

Here are a few things that stood out to us:

• Importance during the Pandemic: The idea of virtual content captures existed before the pandemic, but its value grew exponentially during the pandemic as traditional in-person content captures were challenging. It became a way to maintain the flow of content creation despite the limitations.

• Recommend Platforms and Preparation: The choice of video software should be determined based on client preferences and ease of use. A trial run is essential to identify and address potential technical issues. Reliable internet connectivity is crucial to avoid interruptions and blurry videos. Good audio quality is equally important.

• Utilizing Content Captures: Virtual content captures provide a wealth of material that can be repurposed for various marketing efforts. Micro content, quotes, short video clips and even still images can be created from a single 20-minute content capture session. These assets can be used across social media, blogs, webinars and website content.

CONCLUSION

Virtual content captures are a powerful tool that enables marketers to gather authentic and relevant content from clients or individuals in different locations. It allows for flexibility and creativity in content creation, resulting in a diverse range of assets that can be used effectively in social media marketing and other promotional efforts. With the right preparation and platform choices, virtual content captures offer a valuable way to showcase a company’s culture and engage with the audience on various platforms.

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Transcript

This text below is a straight up audio transcript of the episode. In our humble opinion, we think the audio podcast sounds much better in its original form. We have not edited the transcription below so there are indeed some grammar errors (some quite funny, in-fact).

INTRO (00:02):

You don't have to be a millennial to be socially savvy. We believe anyone can join generation social media, and your journey starts now. This is the Generation Social Media podcast by Chatterkick.

Hannah:

Welcome back to Generation Social Media podcast. My name is Hannah Maymon. I am a Visual Content Strategist here at Chatterkick.

And today we are joined by our very own Kristy Plucker who is our Customer Experience Manager, and we're going to be discussing what a virtual content capture is and how you can use it. So, hi Kristy. Welcome to the podcast.

Kristy:

Hey, it's good to see you, even if it's not in real life.

Hannah:

So what exactly is a virtual content capture?

Kristy:

Yeah, a virtual content capture really we had done it a little bit before the pandemic, but really, during the pandemic we were like, you know, a content capture usually meant that we would have a photographer, videographer, [00:01:00] and then somebody from our team goes out to our clients and takes photos, videos of the people that work there and you know, just like photos of their buildings, things like that.

And so we had to get a little bit scrappy when the pandemic hit, because we still needed more content for what we were doing for. But the virtual content captures, basically what that is, is, you know, just getting content. But when you're in two different locations, we can get things like interviews and audio. We've done some like different research stuff that, that we would be able to use them later for, you know, audio bits and things like that.

So it's really just a, I guess a hack, especially if you're not in the same area as your client to be able [00:02:00] to grab content that you can use in social and, you know, other marketing. So, yeah. That's kind of a very quick overview of what a virtual content capture is.

Hannah:

Right. And I know there's a bunch of different platforms you can use, whether it's like Google Meet, RingCentral, Zoom, things like that. Do you have any recommendations for what softwares people should use for these virtual content captures?

Kristy:

Yeah, I think that that needs to be determined before you kind of get into it.

Especially, you know, with all of the different video softwares that there are, maybe find out with your client like what they're most comfortable with and what works the best for them. And then I would do like a trial run just to make sure that you don't run into any problems that you might have.

A good internet connection is also a must. [00:03:00] You don't wanna get stuck where somebody freezes in the frame or they're going in and out of, you know, being blurry. Um, the one good thing though is, is if those things do happen, it's not always just video that you can take from these content captures.

You can also get the audio. So there may be a really good piece of audio that you can pull when somebody either got blurry or a kid walked into the room or something like that. But, uh, I would also say hopefully a kid doesn't walk into their room. Hopefully that doesn't happen.

I think that there, what was that? There was that one guy that was doing the newscast. Have you seen that video where they're like, kid walks into the room? Oh yeah. And he's on like national TV trying to do this interview and his wife like walks in it. So, yeah, make sure that you don't have any of that stuff happening.

Um, you know, a [00:04:00] dog in the background, like doing something that you know, is inappropriate or whatever. You’ll wanna make sure that, you know, you're in a quiet space, you're not gonna get interrupted. You have a good internet connection. You have already gone with your client to figure out, okay, what is the best video capture software to use.

Um, but yeah, I would say that I think that those are probably the most important things to, to watch out for. Also even like this, you know, making sure that you have like headphones in or something with a microphone. I know that you can't see mine right now, but I do have some. And just to make sure that like you're only catching that audio that's coming out of your mouth instead of like all of the other background noises that could be happening.

Um, like an air conditioning running or you know a truck going by or something like that. That you don't catch any [00:05:00] of that stuff.

Hannah:

Yeah. So you kind of want it to be more of a kind of professional, but at the same time it can be casual, just you don't want any of those distractions or anything going on in the background.

Yeah. So now that we know what a virtual content capture is, what does a typical one normally look like? 'cause I know, like you said, we can use the video, we can use the audio from it, and then I know there's different camera angles or cameras you can use for it also.

Kristy:

It kind of depends on what you're, what you're wanting to get.

Um, I think that there, you know, there's the, this setting where it's kind of, you know, more intimate. It's just a one-on-one. You can have kind of a nice conversation and you always, you can let the person know that you're doing the content capture with that. They should, [00:06:00] um, Repeat back to you the question that you asked them in their own words, because when you go to edit it, you're not gonna wanna have yourself in it.

It's gonna just be that person. You’ll wanna make sure that they try to do that. If they forget if's, not a huge deal. We can always, you know, you can always put like the text. On top of that video of whatever you ask them or in the copy. But I would say just typically like one-on-one or we've done it where you've got, you know, a group of people you can, you can focus in on one person while they're talking.

Um, And, you know, we also typically will grab the transcript so that we can use anything that was in that transcript to use for copy or at the end of everything, when you edit and you need to [00:07:00] have like the closed caption on the bottom, it's really nice to have that transcript already done and ready for you.

I've also done it where like I kind of did a round robin, so I coordinated, I think it was like eight to 10 people to go one right after another. So, um, I. Just kind of scheduling them and, and getting them onto the call at the time that they were supposed to be on. Um, one thing that if you do that, you'll wanna make sure that you have like the room where you can say, okay, you can come in now.

So that you don't have somebody like jumping into your interview right when you're, you know, in the middle of asking a question because.

Kristy:

But another thing that we've done in the past too is sometimes if your client doesn't love to maybe type out how they would. [00:08:00] Answer something or make a video of themselves and send it into you, you know, of them talking. Um, one thing you can do is, you know, if you're having a meeting, you can just hit record.

Obviously. You'd wanna let them know that you might hit record. But then when you get into conversations about strategy and stuff like that, you can really start to take out some of the tidbits of like, okay, this is how they think we can use this for thought leadership or anything like that, you can, you can really just take those things out and use them as soundbites.

So I think any content that you're grabbing, um, anytime that you're remote or doing something, you know, where two people aren't in the same room, um, that that could also be considered, you know, part of a content capture. Right.

Hannah:

And I know when you do content captures, you can also use them in your own social media posts.

You can use them for blogs, even. [00:09:00] Webinars work great. And then there's also training sessions, product demonstrations, and then you can even use them on your website. Just kind of showcasing more of that culture. 'cause it's kind of gives it more of an authentic feel 'cause it's coming from the people that actually work there or the people they work with.

And I know there's a lot of different. Types of content you can use. Like this podcast we can use in micro content, whether it's just something one of us said like a quote, or it can be like a short video clip also does really great.

Kristy:

We did that for one of our clients too, where we took - it was the one where I coordinated, I think it was like, up to eight people.

What happened was we ended up, I think it ended, I think it was something like 20 minutes worth of [00:10:00] interview style, like content capture. And when we broke it down, I think it was 82 pieces of content. And so that's crazy. Like 20 minutes turns into 82 pieces of content depending on how often you post, even if you're posting, you know, say twice a week or something like that.

That's 41 weeks of content. So it's almost a whole year of content, um, just in just in 20 minutes. So kind of crazy. Yeah.

Hannah:

I know there's a lot of different ways you can use them. And even use them a year later if you need to. 'cause a lot of that stuff is still relevant on what your company is and what you do.

Kristy:

Yeah. Yep. And I think also it's, it's really cool to, to get people to like, tell in their own words what they think about like working there or the, the [00:11:00] solutions that they have or like, what was your favorite part of your week last week? Or, you know, something like that. You get all of that in their own words.

It's super authentic, like you can. Really pull out just a ton of that kind of stuff. You can also, depending on how good the video was, you can take stills of them too. Um, if it's high enough quality. And um, also the thing that I love to do with the audio clips is just like having that like bouncing bar.

Right. Which I think is, you know, it's a very simple thing where you can have a still of somebody, maybe it's their headshot. Mm-hmm. And then you can take their audio from their interview or, you know, different pieces of their audio really, um, getting into like that micro content. And then you can just, I mean, something as simple as having that move across the screen grabs people's eyes and it's, you know, it's better than just having that still image and maybe some copy.[00:12:00]

Um, right. So, yeah.

Hannah:

All right. Is there any other questions you would like to talk about or anything else like to discuss about what a virtual content capture is?

Kristy:

Um, no, not really. I think that the, the biggest thing that I would say is like, if. If the opportunity presented itself, like if it's a meeting or you know, oh, hey, you guys are doing, like you said, a webinar or whatever.

Mm-hmm. Will you just hit record? Yeah. You know, like that's something that I would ask. Um, and we have asked our clients to do like, Hey, would you just hit record? Or like, is there gonna be anybody there that's taking this video? Because, um, they can send that stuff to us and we can, you know, Put it out there and break it up however we need.

And, um, there's just a lot of different things that you can do with a virtual content capture.

Hannah:

Right. Well, that's a lot of helpful information and to kind of summarize what we talked about today, [00:13:00] you don't wanna distracting background or that concludes noise. A dog walking in. A kid walking in and making sure that you've cleaned up any personal items, you don't want there could be some, some questionable things in your background that you definitely don't want showing. Right.

Hannah:

And then there's different software platforms you can use and different ways that you can use this virtual content capture, whether it's through your website, social media, post, different things like that.

So thank you, Kristy, for joining us here today and sharing your insights on what a virtual content capture is. That is a wrap for today's episode. Thank you for listening to Generation Social Media Podcast. Don't forget to follow us on our social media accounts for more insights on the latest social media trends.

Outro (17:34):

That's it for this episode of Generation Social Media podcast. If you had an aha moment or just a haha moment, I would be so grateful if you leave a review with the moment you loved most. If you have a question you'd like us to answer on the next episode, fill out the form on generationsocialmediapodcast.com.

inspiration, Business, Social MediaChatterkickJuly 28, 2023internal team, Podcast, Executive Social, CEO