Influencer marketing is a $13.8 billion industry that continues to grow every year and many companies are embracing it. The process involves an influencer sharing a sponsored post on their profile that influences their followers to purchase a specific product or service. If you are looking to incorporate influencer marketing into your social strategy, it is important to find creators that align with your brand, and don’t forget to act human!
Read MoreTen years ago, CEO and founder, Beth Trejo, quit her job and took a chance on social media. All with an 18-month-old at home and pregnant, we might add. Since then, she has brought on dozens of creative souls who have helped make Chatterkick what it is today. The Chatterfam has enjoyed the freedom to do what we all love most: building human connections all while helping companies grow through social media marketing, digital media, and content creation. Cheers to another ten years!
In this episode, Beth answers questions that her daughter, Lola, asks her about what it was like to start Chatterkick ten years ago and what is in store for the future.
Read More2020 has been a wild year; we don't even need to say it anymore. It's time to lean into human connections and building culture within your teams. In this episode, Kelsey and Bri share a ton of EPIC ideas to create moments to boost your team culture through games, events, or memorable moments.
Read MoreHow does a random cellphone video of a middle-aged man skateboarding, chugging juice, and jamming to a 40-year old banger from Fleetwood Mac go viral on a platform for Gen Z? A viral video might just be as lightning in a bottle as Fleetwood Mac's songs topping the charts, but there are replicable elements you need to draw inspiration from.
Read MoreCreepy tool alert! You've always wanted to see what ads your competitors are running, and there's a FREE tool that lets you do it. Facebook created the Page Transparency section to increase accountability and transparency on the platform. In this episode, Kelsey and Bri dig into the Page Transparency tool, what you can see, and ideas on how you can use what you find for inspiration.
Read MoreGeo-targeting, Geo-fencing, and hyper-local, oh my! These are some of the hottest buzzwords in marketing, which means they often get misused and abused. In this episode, KeyMedia Solutions CEO, Korena Keys, chats with Beth and breaks down what each term means and why businesses need to be paying attention to them. If you're looking for a trade show strategy or a way to increase student enrollment, Korena shares a killer strategy for you.
Read MoreOn Facebook activity, location sharing, transcripts, and data being tracked when you're off Facebook, the list goes on and on. It's time to review and update these Facebook settings to help you get the most out of the platform without giving up all of your data. Kelsey Martin shares some of Facebook's creepiest settings and how you can shut them off to save yourself from frustration down the road.
Read MoreWarning: this is the REAL WORLD, true stories, fear factor episode! We've talked about social account access in multiple episodes, but we're going to stop being polite and start getting real; this is episode 30! Beth and Kelsey tell three horror stories that could have been avoided if the accounts were set up more securely.
Read MoreIn this episode, Kelsey, Bri, and Molly talk about using Custom Audiences and Lookalike Audiences to find people who are most likely to find your ads relevant. Buckle in for this one; these ladies are digging into the trenches of the differences between these two targeting tools and sneaky ways to use them.
Read MoreIn this episode of the podcast, Beth and Kelsey share three FREE tools that you can use, and a few more because they got super inspired on number three. All of these tools are 100% free and just take a little time with a secret ninja approach.
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