#032 What's The Difference and When to Use Them: Geo-Targeting, Hyper-Local, and Geo-Fencing

Geo-targeting, Geo-fencing, and hyper-local, oh my! These are some of the hottest buzzwords in marketing, which means they often get misused and abused. In this episode, KeyMedia Solutions CEO, Korena Keys, chats with Beth and breaks down what each term means and why businesses need to be paying attention to them. If you're looking for a trade show strategy or a way to increase student enrollment, Korena shares a killer strategy for you.

Digital Paid AdvertisingChatterkickOctober 14, 2020targeting, advertising

#029 What is the difference between Custom Audiences and Lookalike Audiences?

In this episode, Kelsey, Bri, and Molly talk about using Custom Audiences and Lookalike Audiences to find people who are most likely to find your ads relevant. Buckle in for this one; these ladies are digging into the trenches of the differences between these two targeting tools and sneaky ways to use them.

Digital Paid AdvertisingChatterkickSeptember 1, 2020targeting, advertising, strategy

#009 How Can I Target CEOs And CFOs On Social Media?

If your target audience consists of savvy executives, you need to start taking an active role in both your brand and personal social media strategy. The truth is, CEOs and CFOs (and all of the other C-Suite peeps) are spending time on social media. We get distracted by titles, income, and different creepy categories that we can use to target these humans, but we need to remember that they’re just that. Humans!