#021 Covid-19 Forced My Business To Change. What Do I Do Now?

We can't unlearn what we've learned or seen during COVID-19! Now that we've been forced to approach our businesses differently, it's going to be really hard to go back to what our norm was six weeks ago. Many businesses have challenged their beliefs and have found different ways to be successful, whether it's going remote, providing alternative services, being more flexible. People aren't just going to forget that. How we respond to that is going to have a huge impact as we move our businesses forward.

Social MediaChatterkickMay 5, 2020social media tip, crisis communication, covid19

#020 How Can I Put Together A Crisis Communication Plan Fast?

COVID-19 has completely disrupted consumer habits. Most businesses are wishing they would have had a crisis communication plan in place to keep their consumers in the loop with all changes. During a crisis is not be an ideal time to whip up a crisis communication plan, but it's necessary. As the situation evolves, it's time to prioritize putting a plan together of who needs to be involved in continuing your crisis communication, what assets you have, and what messages you're going to prioritize.

Social MediaChatterkickApril 21, 2020social media tip, crisis communication, covid19

#019 How Do You Show Social Media ROI Without Ads?

ROI really is the ultimate social media question. This question has changed over the last ten years, but the core concept has remained the same. It turns out we need to approach the conversation a little bit differently. In this episode, we're not talking about how to calculate ROI; simple math can help you do that. Instead, we're talking about the whole concept of "return on investment." We're diving into the value of the relationships, and how to qualify and quantify your return differently.

Social MediaChatterkickApril 7, 2020social media tip, reporting, ROI

#018 When Is It Okay To Ban Someone From Your Page?

Social media tends to get a bad wrap for being the hotbed of trolling and that anonymous courage from customers or former employees who are willing to say ANYTHING in reviews, comments, or posts to trash organizations. In this episode, Beth Trejo, CEO, and Kelsey Martin, COO, talk about when it is okay to ban someone from your page, delete comments, hide comments, and other monitoring actions.

Social MediaChatterkickMarch 24, 2020social media tip, Facebook, Moderation

#017 Digital Law Part 2: Is My Business Violating Copyright On Social Media And My Website?

This episode is the second part of our two-part series on digital law. Copyright and licensing, attribution, sponsored content, and fraud, these topics aren’t new to media, but how they apply in the digital space can still be extremely confusing. Sometimes it’s still unclear if your businesses are being unethical or downright breaking the law when it comes to content. In today’s episode, Chatterkick CEO, Beth Trejo, and Goosmann Law Firm CEO, Jeana Goosmann, share some of the most frequent violators of social and digital law.

Social MediaChatterkickMarch 10, 2020law, social media tip

#016 Digital Law Part I: Is My Website Breaking The Law?

Website Accessibility isn’t a new topic, but it’s definitely a trending one. There’s been a 200% increase in small business cases over the last three years. To get in the know, we’ve collaborated with Jeana Goosmann of Goosmann Law Firm to talk about website accessibility, privacy policies, user terms, the CCPA, and what actions your business needs to start taking… like tomorrow.

WebsiteChatterkickFebruary 25, 2020website, law

#015 Where Do You Go For Content Inspiration?

We’ve all been there, staring at our brand page needing to post SOMETHING but find ourselves totally tapped for inspiration. In this episode, we’re sharing some accounts to follow for social media content ideas and copy inspiration. Chatterkick COO, Kelsey Martin, alongside Ad Strategist’s Bri Gorman and Molly Ernst, talk through some of the ways the agency team scours the depths of digital for content ideas.

#014 Which Website Platform Is Right For My Business?

A lot of businesses know they need a new website or want a new look or functionality. If you’re a small to mid-sized business, you may be overlooking platforms that will make managing your website so much easier. In this episode of the podcast, Beth Trejo, Kelsey Martin, and Chris Severn talk through Squarespace, Wordpress, and Shopify and how to pick the one that’s right for you. We know there are a million different CMS (Content Management Systems) to choose from, but we’ll walk you through why these three are our go-to picks for businesses that want to manage their sites in-house.

ChatterkickJanuary 28, 2020websites, squarespace, wordpress, shopify

#013 What Contests Are Allowed On Facebook And Instagram?

Contests can be an awesome way to engage your audience, but they also can ultimately backfire on your brand with vague rules and a terrible experience for your audience. In this episode, Beth Trejo, CEO, Kelsey Martin, COO, and Bri Gorman, Ad Strategist, talk about how to run a successful social media contest that does not break the rules.

Social MediaChatterkickJanuary 14, 2020Facebook, strategy, social media best practice, instagram

#012 What Are Some Easy Social Media Strategies That Convert?

How effective is your strategy on social media? Reaching the right people with the right message is half the battle. In this episode, Beth Trejo, CEO of Chatterkick presents to a group of marketers in Council Bluffs, Iowa. She provides details for effective strategies to help reach your business goals on your social media platforms.

Social MediaChatterkickDecember 31, 2019Facebook, strategy, social media best practice