#015 Where Do You Go For Content Inspiration?
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We’ve all been there, staring at our brand page needing to post SOMETHING but find ourselves totally tapped for inspiration. In this episode, we’re sharing some accounts to follow for social media content ideas and copy inspiration. Chatterkick COO, Kelsey Martin, alongside Ad Strategist’s Bri Gorman and Molly Ernst, talk through some of the ways the agency team scours the depths of digital for content ideas.
Special shoutout to Drake University for letting us use their space. We shot this episode remotely in Des Moines which is mostly the reason we don’t have a video! Besides the fact that Kelsey can’t ever figure out how to run a camera. ;)
Biggest Takeaways From This Episode
Molly’s go-to inspiration platform is Pinterest!
Shameful plug. Subscribe to The Chatterkick Social Status!
Kelsey is a serious nerd and uses Zapier to automatically save content Ideas and UGC.
Ignore your competitors. If you really want to see some ideas for your industry, look at associations or other regions (coastal or growing communities like Denver)
Make a fill in the blank (MadLIB) for yourself when you get stuck.
Copy and paste updates that you see big brands do and then change the words out, add a new photo then, BOOM. You have some fresh, new content.
Make a list of aspirational brands so that you an easily click through the list when you’re stuck!
Reddit might be the most untapped platform. Get in a subReddit for your industry, marketing, social, even down to the PPC Reddit thread that Bri is obsessed with.
Buzzfeed is ALWAYS a gold mine.
Feedly is a great app to use to connect and save links to your favorite accounts!
If you ever want to have a brainstorming session with us, we would LOVE to get creative with you.
Molly watches some YouTubers on Twitch! Don’t forget about targeting those users.
Kelsey Martin’s Inspiration Accounts:
Gary Vaynerchuk - The G.O.A.T account. Best content and best strategy on ALL platforms.
Social Media Examiner - Great site, social channels but I’m obsessed with their Podcast! It breaks down all the trends really easily.
Feedly - I use this to curate the millions of links, channels, newsletters and organize them all in one spot.
Zapier - I use this tool to automatically screenshot and save content I want to look at later. It zaps them into a Dropbox folder for me.
PhantomBuster - Another automation and extraction tool to use
Casey Neistat - A great resource to use for video shot inspiration and angles you haven’t thought of before. He also has very very creative transitions between clips.
Black With No Cream - A Facebook group for creatives
The Social Media Geekout - A Facebook Group for social geeks
Siouxland Marketing Masters - A Facebook Group for local marketers
I listen to a ton of management, mental model, leadership and behavioral podcasts too that help with copy and communication. If you REALLY want to chat about those, lets jump on a call!
Bri Gorman’s Inspiration Accounts:
Sara Dietschy (Rhymes with Peachy) - I love her tech tutorials, series on how to launch a podcast, she is very easy to follow and understand and reviews a lot of different tech from even brands she doesn't use and I love how simple she makes everything
Reddit Thread PPC - Great strategy conversations by the experts.
Mango Street - They’re on a lot of different platforms and have a really great Facebook Group too! I love that they built a platform on doing quick, quality videos that are about things people want to know and also that they stick to their personalities/brand with very quirky dry humor
Becki and Chris - I love that they started as a vlog channel and ended up naturally following what their audience wanted to see, design tutorials, helicopter knowledge etc even if it wasn't their initial goal they listen to their audience and build with them
Molly Ernst’s Inspiration Accounts:
Celeste Barber - She recreates celebrity pics in a funny and relatable way. She has a truly unique style.
Buzzfeed - Buzzfeed News and really all of their platforms.
Transcript
This text below is a straight-up audio transcript of the episode. In our humble opinion, we think the audio podcast sounds much better in its original form. We have not edited the transcription below so there are indeed some grammar errors (some quite funny, in-fact).
We have a special episode of the podcast today as we are remote in Des Moines, Iowa at Drake University. We are so thankful for them putting the space together with us for us really quickly and being so gracious with the equipment and the setup. We're in Des Moines so that Molly Ernst could join us today. So today on the podcast you'll hear from myself, Kelsey Martin, Molly and Bri, and we are talking about how to find inspiration for content and strategy. We also talk about Twitch for the very first time. So I'm super excited. I hope you enjoy the episode.
You don't have to be a millennial to be socially savvy. We believe anyone can join generation social media and your journey starts now. This is the generation social media podcast by Chatterkick.
In today's episode we're going to be talking about how to find content strategy and different platform inspiration. My name's Kelsey Martin, the COO at Chatterkick and I also brought along a couple of other somewhat regular podcasters. Go ahead and introduce yourself. I'm Molly, I'm an ad strategist at Chatterkick. I'm Bri and I'm also an Ad Strategist at Chatterkick. So part of the reason I brought these nerds on to this episode of the podcast is because we have multiple layers of communication and chat between us three specifically. We are part of the innovation squad at Chatterkick. And we are constantly sending new link ideas to each other. New examples of posts, strategies. Did you see this? Did you see that? And so that's why I picked you nerds. I'm super excited for the episode today. Where should we dive in and should we talk about where are you guys finding all of these amazing content ideas. Molly you can go ahead.
I feel like a lot of content ideas come from Pinterest for me because there's a lot of just... I look at a lot of humor stuff on there and I know the content team doesn't listen to everything that I send them, but it's a lot of puns if I'm honest. There's a lot of puns that come from me and I find a lot of them on Pinterest. Pinterest is like the best go-to space. If you are, if you're a one woman show, one man show or even on a small marketing team and you're thinking of, your posting content on a day to day basis and you're really stuck on like I have no idea what to post, where to go with this. It's a really good place to start. And I know we are coming up with content ideas constantly for our clients but also we are putting together a weekly yeah, weekly newsletter that we send out to a subscriber list and it has amazing like image prompts, photo prompts, image ideas, content ideas and a million links. Where do you go Bri? I actually don't go to Pinterest, which is kind of funny and I am a little like, I didn't even think about that. I go to dribble with three B's, D, R. I, B. B, B, L. E. so many b's in that word. And that's a lot of like design stuff. So for a lot of content, sometimes you don't have a photo and you have to kinda like make something yourself. And then you can get an idea of how to create kind of a graphic instead or a simple graphic that you could apply in any kind of platform that you're using it. And then I'm a huge YouTube nerd. I'm, I'm watching a lot of YouTube, I'm watching a lot of video people on YouTube, photographers on YouTube after effects on YouTube. And then on top of that, I'm an Instagram junkie. Totally. My saved section of Instagram is atrocious. All content ideas.
So yeah, I'm constantly like screenshotting, saving, like what are you guys doing with your content? It is other than like, one of my saving graces is that we send it to each other. But I also used to use like super fancy software like PhantomBuster and Zapier. I used to do this when I did like finding UGC for clients or inspiration. This is going to get really nerdy. So just a little bit of a warning. I used to go in and turn on Zapier so that any posts that I liked as a page automatically went into a Dropbox folder. And so I turn on my UGC one, my user generated content one, if you want to know more about that, it's another episode of the podcast, but I turn on my UGC zap that I had set up and anything that I would go through and like while that was on would automatically get put into a UGC folder and then I would turn that off and then I would turn on my OMG, this is amazing content and I'd start going and liking stuff from the page to do that as well.
And it would automatically put it into a folder for me in Dropbox. It was amazing. That's beautiful.
And Zapier for those who don't know what that is is like a connective tissue between two different websites or platforms that can automatically send information like photos then people's emails if that's what you need to go back and forth. And you just kind of pick the two things. So you can pick Dropbox and Facebook or you could pick Gmail and Salesforce or whatever that is. And it's a very affordable, if not free software option for that.
Yeah, I agree. I'm going to repeat, but what both of you said about saving things? I have noticed, I've been doing this for three years, but especially in the last I think year and a half, I, my behavior as a user, I see so many more ads because I'm so likely to click on them to see where they go and what they do. And I'm likely to save them in Facebook and Instagram. And I have a Pinterest board dedicated to marketing inspiration. Even if it's something that like I can, I can't even picture how we'd use it for a client yet if I just think, Oh that's so cool. Or especially again on Pinterest cause I'm on there a lot. I've been saving screenshots from people's Instagram stories and they're ones that like, and you can tell that this Instagram story took so long to put together because they have like the words that are spelled out, each individual letter is its own piece of text.
And then they like put, they drew things on behind it and they added the neon shiny like dots on things and like emoji certain places. And they, they basically did graphic design in an Instagram story. And I'm like, no, it's, it's beautiful, but I know how much time it would take. And so I have a ton of those saved specifically for, you know, client inspiration. And then the other place that I can go or within share that stuff. I try to remember so I don't have too many things in my screenshots folder on my phone at one time. But I try and add those into, I think we do a really good job at Chatterkick of across the entire organization. Anybody who finds something that they like, we have a spot where we can share that amongst everyone. So that way, you know, I might be picturing it for one client, but somebody else could think, Oh, that might work for somebody else or I could do like this slight tweak and it would be great for X, Y, Z.
I'm also a notorious for being that person who, if I see an Instagram story that I like, don't automatically associate what app it came from, like VSCO or Unfold. I'm notorious for messaging somebody and I'm like, how did you make that? Tell me how you made it. I want to know right now. And sometimes they're just like, I did it in Photoshop and pulled it the old fashioned way and I'm like, good for you, good for you. Makes sense. Makes sense. And then sometimes I'm also like grabbing stuff from other non, I guess regular content is on a photo, not a video. I'm, we're also do this to each other a lot where we'll see a listicle on Buzzfeed and say, I think we could apply this to Chatterkick or to a client really easily tweak it this way. And then it's a blog or it's a text post of something that you know is going to engage people super easily.
And that kind of stuff also is really good content. It doesn't all have to be graphic based. It can be blogs, it can be texts that you associate with other things. Right. And when we say ideas for content, we're talking about like the image, the video, whatever, the graphic and the image is. But also like the copy points too. I think where a lot of people get stuck is they immediately go to like direct competitors, what are my direct competitors doing? And while I think that that's okay. But I would think like way beyond past that if you really want to see your industry, go ahead and look at like industry associations are always great to look at because they're not biased and trying to get sales ,they're trying to make awareness. And that really is what you're supposed to be doing is telling your overall story. So those are really great. If you want to look at I guess competitors, I would go look in a completely different region. Like I have my old go-tos are always like on the coast or Colorado, Denver's really competitive. So always go look at what this dentist office in Denver is doing, but going and looking like way outside of your circle and just start saving pictures that you like. I look at different platforms like Etsy, Shopify, those platforms are just pumping out content like nobody's business.
So look at the way that they're writing. If that sounds like your voice for the longest time I Chatterkick and I know we're still doing this. We are going back and making kind of like a fill in the blank like a mad gab. Is that what it is? MadGab mad MadLibs. That is also a game, right? I can't answer that jumbled thing where you like I think that was before our time. Oh wow. Oh wow. Oh crap. MadLibs is the one where you put the weird words in a sentence and then they can read it back. Sure. Okay. I'm going to call it "Fill in the Blank" then to just move on from that topic. But we've created different fill in the blank. In a different like Excel sheets you can kind of filter by topic and that again is getting a little on the nerdy side, but start copying and pasting stuff that you see that you like.
You can always go in and switch out words, add emojis, add your services. But it's always nice to just create a bank of content and a library just to get you going. And just to get you started when you're really stuck because a lot of the people who are listening to this podcast and the feedback that we've gotten, it is, it is small businesses and it is teams of one and two and it's like this is social media is you know, 5% of what I do, but it's super, super important. So give yourself that extra by working off of a library that you've already really created, created and curated. Yeah, I would say go even further than just moving beyond your geographic bounds. One of the things that I really love about kind of the way we work together at Chatterkick is the fact that we work across so many different industries so we can apply strategies that are working in one industry to another and we hear from some other people that are in the social media space that they work exclusively with one type of industry and that they know everything there is to know about that type of industry.
And I always just kind of shake my head at that a little bit inside because social media is something that goes across a ton of industries and you won't see, find new ideas if you limit yourself that way. So if you're maybe a small business owner or if you're looking to do it as kind of a one woman or a one man show, I would say start looking at as long as they are somewhat similar to the brand you're representing, start looking at other brands that you like and create sort of, you know, a group of aspirational brands that fit those same guidelines. And they don't have to be in the same industry, they don't have to be talking to the same people. There's a lot out there to take inspiration from. And I would just say don't limit yourselves. Right. So we're saying get involved in the platforms. Honestly, working in a social media agency, social, like personally consuming is completely changed for me. So it is, if I'm on the platforms, I literally looking for content and I can't just scroll without taking screenshots of things. So there's always that I'm subscribing to newsletters. Again, seeing the way that subject lines are really great posts. So subject lines that you see from other people or headlines like those make really great posts with emojis on them.
What other things are there, like specific platforms other than Pinterest? I know we talked about Reddit a lot earlier today. Are there specific people that you guys follow for like the gold ideas or is it just spending 15 minutes and scrolling and scrolling and clicking and finding and kind of going into a little bit of a tunnel to find some content? For me, I definitely follow a lot of people in the like tech and camera space. I, when I'm not here, I'm a photographer and so like that's kind of my personal. But then I also see that they did a whole, they do a whole things on how to do podcasts and how to make a website on Squarespace. And they're doing all kinds of content like that. And it's, it's so cool and they're doing videos about making things in after effects, but then it's also like a blog on top of that and they're like walking you through it and then it plays the whole thing through.
And so I think to my top two, there are Sara Dietschy, her name rhymes with Peachy and that's like her tagline. And then mango street lab on YouTube and Instagram and then Becki and Chris on YouTube and Instagram, their aesthetics and their tech and the way that they go about curating everything and you see stuff happen and then it's backed up like months and you don't even care. And that's the thing to learn. It's like social media is not always linear, it's timely, but you can also go backwards and no one cares. A lot is timeless. I think where people get stuck is, you know, the tutorials are great, they get complicated very quickly, but a lot of the times, you know, I might be in the healthcare field and I go find this piece of content that I think is really cool that a lifestyle blogger is making.
How in the world am I supposed to adapt that to my brand? And people get really stuck on that. Do you guys have any advice like my initial gut is look at like what kind of attracted you to that piece of the content? Is it because it's very polished or is it, cause there's, it's a little bit lighter as a filter over it. For me coming from a graphic design background, I'm like look at the typography cause that's probably like where the text is on the image is because it was really clean and it's all over to the right. Like that's something that really makes a difference in different types of creative. And a lot of the times it's like you like Bri, you're in photography like the composition of the photo. So just copy that and really think and look away.
That's positioned. Yeah, I think I get attracted to content a lot. And then I realize I'm like following a weird person on Instagram that has nothing to do with any of my like personal interest because I really like their content and I can't tell if that's me as a person or me as my job in social media at this point. I think that line is so blurred between my personal and professional life, but I, I find myself keeping things that have absolutely nothing to do with any clients I actually work on and I'm like, no, no, this is going to work. And I, yeah, I think that like realizing that when you strip out whatever their subject is and the fact that that piece of content related to a person, and we say this all the time at Chatterkick, we treat people
like people and you have to treat your content like it's going to a person and realize what about that attracted you? The eye, the tone of voice, the typography, whatever it was and if that matches your clientele, that's going to work. Yeah. I also think in developing content for your brand, I'm treating your content like it reflects your brand as a person. So as you get to know people like everybody becomes known for something. So in the Chatterkick office, one of the things I'm known for is being a really picky eater and like it's a, it's a kind of a running joke that happens a lot. And it's cool cause it's absolutely true. But it's a thing somebody knows about me as a person and some of the most successful brands have gotten to the point where Wendy's is the really easy example with the way they behave on Twitter is like, that's the thing they're known for and it's what makes their brand feel like a person and feel approachable.
And you can do the same thing with your content and it's theirs. You can't be told what to do exactly. But you have to find sort of that running joke. And it doesn't have to be a joke or a humorous piece of content, but some of the most successful brands or people that go viral, you know, because that's the most unpredictable, unpredictable thing. But what they've done is they found something that works for them because it's authentic to who they are. So if you do that for your brand that's what will be successful. And I know that's very vague, but the example that my main, my mind goes to, I follow Celeste barber on Instagram. She is a comedian. So it is sort of an inside joke because it's hilarious and her entire shtick is that she takes these unrealistic unattainable photos of models and celebrities and she recreates them and like doesn't even get anywhere close.
And so it's so hilarious cause you know, she's bringing, you know, people in the upper echelons down to our level and it's, that's humorous level. Do you think I'm on the upper echelons? Well, you know, obviously yes, that's where you are. She brings it back for the rest of us peasants. The rest of us peasants. Not for Kelsey. It's kidding. Let's move on. But she said that she has this kind of, she does the one style of content because that's her running thing. She does. You don't have to limit your brand to one style of content, but having like a key piece of content or a content style that you do regularly that you're known for, wi ll get you to build up an audience that regularly interacts with that kind of content. So it takes a little bit of experimenting to get there and figure out what is that going to be.
But you're going to find it when you're being the most authentic to your brand and to the people that you are representing. Okay. I'm going to do, this is going to be the bridge, right? We're going to walk into strategy and I'm going to kind of use I guess like the person who's inspired me the most. And you guys probably already know where I'm going with this and I'm going to name drop GaryVee, Gary Vaynerchuk. A whole other story of like how I got into social media was because of him. But his account like not only what content should look like, but like literally the "do what I do. And post how I post and how often I post and where I post." It's the best example of both content and strategy. So now I want to kind of bridge the gap into the strategy conversation. We already talked a lot about, you know, following accounts for content, but where do you guys go to stay up on the latest strategy changes? These platforms are changing all of the time. Like how do you stay in the loop?
Reddit I recently shared with the rest of our Ad Strategists at Chatterkick, a Reddit area that I follow like a thread and it's where the other ad strategists of the world and nerds go to like talk to each other, solve problems, say, Oh my gosh, did you see this? And it's like, it's like our Chatterkick internal chat, but on crack there's just like a bunch of people who do what we do and think the way we think at Chatterkick. And it's really cool cause you can go and be, people even go in there and they're like, what are you seeing right now? What's changing? And people all the time are like, this is how I'm doing Google ads. This is how I'm doing LinkedIn ads and this is why. And I pulled this in from another area and that area of Reddit, Reddit can sometimes be scary and that you very weird black hole of the internet, but it can also be super helpful.
Really thought you were going to say Chatterkick social status email cause it has amazing content, Molly. That's right. It does. Where, where's your go-to? Cause I'm always I kind of look over the emails before they get sent out and I'm always really impressed with the variety of links that are on there. You know, a lot of the times when you have social media newsletters, they're all the same because everybody's just pulling those from like Social Media Today. Social media Examiners, where are you? What are your sources? Tell us. I am so glad you said that because it's actually something that I'm a little bit aware of. I try very hard to keep a variety because I think that's part of the value and I don't want to pull all from the same source cause then you could just go to that source.
So I do have Social Media Today links on every single one cause I think they do a fantastic job. They do subscribe to their newsletter. You Should also be subscribed to that? Yes. So I'm subscribed to that. And then I subscribe to some other newsletters and then. Drop two. So, so the internet brunch and then is it links or scoop or there's one you sent me that I'm going to forget the name of immediately. Bri, what was it that she just does really quick soundbites for the day. Deez links, these links: DEEZ LINKS and she's actually a girl I went to high school with and she now writes
For Buzzfeed and that's her like daily newsletter. I love it. I love it very much. So that is another one. I also look at TechCrunch, Mobile Marketer, and then the other one that I try really hard not to be too reliant on because it's very easy cause I love it so much is Buzzfeed both from kind of just the main home. Buzzfeed. Sometimes they'll have stuff related to the social media world on there, but also Buzzfeed News does a really fantastic job. And then beyond that, it's other sources inside Chatterkick. So yourself, Kelsey, Bri sometimes other team members will shoot me things. Kristy has the wildest Facebook feed and I'm gonna put that on here, so it's published somewhere, but her, the memes and a lot of funny, weird things come from Kristy Plucker's newsfeed. That's very true. It's 100% true.
Now that I've started spending a little bit more time on TikTok a few of the humor we always try and put a couple of links to trending memes. And so those will typically come either from Buzzfeed or every once in a while I'll put a TikTok that I particularly loved on there that I just felt like everyone else needed to see also. Love that. We also did the Netflix thread that went absolutely viral and all of these wholesome brands that we all love so much like HGTV and pop tarts all jumped on this like very interesting wild ride of like ways you can talk about both your brand and some explicit content. So subscribe to The Social Status cause it's got some good stuff in there. Another good one I wanted to touch on for people that can do this, talks a lot about platform changes and a lot about the business decisions behind those platform changes is the verge.
Yes. That's another source we pull from though I will have to say, I think the best place to get the platform changes is subscribing to the platform newsrooms themselves because a lot of people get it wrong or it's premature and it's not out there. But I think, I know, I know you guys are subscribed to a million emails. If I just can't, I cannot subscribe to all the emails because emails are like, they just, they hurt my soul. I have so many. Like I want my, I don't even do junk email anymore. Like I want my email to be about business and when I'm spending time in there, I'm taking care of clients. I want that to be like a safe zone for me. So I don't subscribe to very many newsletters anymore other than Gary Vaynerchuk. He literally is like one of the few in a couple of other podcast ones.
But I moved everything over recently to Feedly. So it's basically you can add different newsletters and different blogs subscribed into one spot. And so every morning I am, that's usually where all those links are coming from. I have it very like curated to platform news, content, news people. I look up to psychology stuff, I'm really, really nerdy data like that stuff and I have it all connected in my Feedly and I kinda just like go through headlines and then I'll save ones for later that I want to. I think there's a million of those apps out there, but that one connects directly to sprout social and I can start scheduling out links. I, you know, kind of post on my personal account in waves, but then I could start scheduling out stuff on my personal accounts through there. So that's kind of my go to. But I cannot, I hate subscribing to all the newsletters.
It's hard. It's hard to not let those build up in your inbox. But yeah, no, I agree totally about straight from the platforms themselves. Sometimes it's I always feel like I found a little piece of treasure when I see something that's in one of the platforms and I think the platforms are getting better. Like Facebook has been doing this for a really long time, but I think some of the other social platforms are starting to follow suit where when they have a new feature or there's a feature that they don't feel as being utilized enough, they'll put a little pop up. They can get annoying, but they'll put a little pop up. It's like, did you know you can now do this? I love those because I feel like it does a great job from the platform directly telling me what's new. But my absolute favorite is when I find something like that. And then I go to look to see if there's any articles about it and no one's talking about it yet. And I'm like, it's. That's your turn, that's when you should write the article. I always feel like that's the thing. Like I'm holding up the glowing thing in Indiana Jones, like [singing]. We had that with special ad categories for so long. I was talking about and we were seeing it everywhere in our business. And so that was one of those
[singing]
Are we all singing on this podcast today? We are not going to we could go on and on about this topic. I mean, one thing I will say, if you're stuck on ideas, you need sources you need how can I talk about this differently? You know, I've been working in marketing for this broadband company for 16 years. How do I say the same services over? Call us. Because we love talking about this stuff. We love looking for content. I'm one of, you know, our team is a collective. Our favorite services I guess that we do is just live brainstorming sessions with clients. We get so excited about it. There's sticky notes involved in whiteboards and big sticky notes and whatever. I mean I think that's one of our favorite things. And so if you ever want to pick our team's brains or just really see what nerds in one room do when they get excited about creating content and innovation.
If you want to see like the personification of collaboration and innovation, all those "tions" let's do a brainstorming session together. They're my favorite thing for sure. We all just are for sure at the same time. On the podcast we like to talk about, well this is the generation social media podcast. After all, we like to talk about how people are using their platforms, what platforms are spending time on. And so because you guys are both very active on social, like Molly, I'm really curious, what apps are you spending time on? You don't need to tell us the hours cause I don't want you to be embarrassed. But I do want to know what are the top platforms. First of all, what? Give me the bracket of your age. A lady never tells a bracket. I'm 25 to 30 years old. Okay. That's the bracket here.
25 to 30 year old female who is in digital marketing space. Very interested in mock trial musicals and Oscar Meyer Wienermobiles. Yes. And Wiener dogs and weiner dogs. Okay. So we, I I feel like I could easily target, you would not be difficult or Instagram, but tell me where you're spending or I guess Pinterest. So tell me where you're spending your time. So I picked a random day. I picked this past Tuesday because I thought it was a pretty good news for like seven days. Yeah. I can see like Sunday for example, I spend, give me like the full week. Oh yeah. No, it only tells me a day at a time. We should've had an Apple User I should add an Apple. I'm very happy with my Google pixel. We'll let you, we'll let you plug the Google pixel and tell us where you're spending your time on the best day, the one that represents you most.
This would definitely be the right one. Hit us with it. This past Tuesday I was on Instagram at my total time on my phone. My screen time was eight hours and six minutes on a weekday. On a weekday. I was on Instagram for an hour and 47 minutes and that was my top app that day. Okay. I was on YouTube for an hour and 37 minutes. I have a game. It's a logic game, kind of like Sudoku called Nanogram. I was on there for an hour, 57 minutes if I'm being precise. Pinterest was another 50 minutes. I was on my actual phone app for 45 minutes. Wait, these are definitely not as long as I thought they were for. You use a lot of different, I use a lot of apps. There's a lot. We're still going, I'm going to not bore you with all of them, but like Twitch, I was on for 37 minutes.
So I do a lot of video between like YouTube and Twitch. I watched a plenty of video and then I spent another 22 minutes on TikTok that day I was in my text message app for 27 minutes. My photos app for 20 minutes. I was in teamwork chat tool we use for five minutes, Facebook messenger for four minutes. I was on, I'm just gonna start listing these cause they're not very long. What was your? What was your top social app? Instagram. is that what yours is Bri? Absolutely. Mine's actually Facebook but that's because I've been spending a lot more time just like curating content. But Instagram is my next some. Other days and one of the videos on Facebook, I've been watching like Red table talk and I watched Ball in the family and a lot of like series on Facebook. Yeah.
Okay. And then moving on from that no, Snapchat's also in my top. So, and its not in yours. Molly's and it's not in Kelsey's. I don't, definitely not. I don't get on there very much and it is in mine a ton because I have a lot of groups on Snapchat that speak to each other all the time. Oh that reminds me. Yeah that is. I've been in some really amazing Facebook groups. Like Siouxland Marketing just started a group. Love that. We're in a platform groups. Facebook groups has been like the best crowdsourcing. I hate support forums, you know for like Facebook and any of those other Facebook groups are such a better way to get your questions answered cause somebody there knows. So I love like the Facebook groups and the other like digital marketing groups and platform groups. Love that. You want to know what I'd be super interested in Molly's breakdown of her phone that she can't see because I don't think you can, is the difference between Instagram stories and your Instagram feed? No, we can't see that, but I'm, I'm super interested in the difference between like somebody that is in a 25 to 38 range versus like a 16 to 20 age range on stories versus feed. Is there, is there one of the apps that you feel like you're either surprised that it's not in the top five or a surprise that it is in the top five?
I don't think I've a lot of surprises. I think when I started looking at 'em altogether, I consume a lot more video content than I, I mean especially on the weekends. Like I know I watch a lot of Netflix. I binge I don't have legs, but not on your phone? No, on my phone on the weekend. Sometimes I am very, very nice to my husband and I let him watch sports a lot.
Sometimes. That's the important keyword there. We talk about Twitch. Yeah. Yeah. On your phone. What are you watching on Twitch? I'm watching the Sims. Oh, you're watching that play the Sims? Yeah. That's okay. She's a little Simsy. I like her a lot. Yeah. One time I was at Molly's house and I got to also watch little Cimzea and I think that might've also been, no, that was on YouTube. She's on both. I follow her on any platform I've read you watch videos on.
I liked which a lot. I actually I remember when we first started talking about Twitch in the office and how it was seen as more of a male platform and it kind of is, but I remember not feeling very comfortable. I downloaded it and I tried to like get into it and I was like, I don't feel like there's just base for me. And then because some of the people I saw on YouTube said, by the way, I live stream this on Twitch and I started using it a little bit more for people who are streaming things that I'm interested in. I think that it's starting to diversify a little bit more. And I don't know anybody who gets the social status regularly will have seen there's some data on Twitch's moving await. Not that gaming isn't still the major portion of what's happening on Twitch, but there's more and more streamers who are using it.
Just for a variety of live streaming topics. And so it's growing as an app because it's reaching more audiences, but I really love the, the ability to interact and it's similar to Facebook groups versus like a help forum because I know somebody will respond. Like I can type in, Hey, I love what you just did there. And they'll be like, thanks Molly. And I'm like, it was me. They're talking to me. But you can also not just the person presenting but like there's some really great discourse happening between the people watching and so it feels very much like a community and I like it a lot. Love it. Okay, so that's a podcast first who never talked about Twitch to appreciate that. Appreciate you sharing your deep, not deep dark secrets, but thanks for sharing us with us your screen time. Appreciate both of you being on the podcast and more appreciation since that's the only word I can think of in this moment goes to Kelsey. We listeners here. Thank you. We just are so appreciative today. Thanks for listening and we'll do one more plug for subscribing to the social status and we will also do one more appreciation for Drake university for having us on campus for this podcast. Thank you Drake. We are in Des Moines today to have Molly with us and they so graciously let us record in their space. Yup, love it. Thank you. Have a great week guys.
Before we wrap up this episode, we did name drop a few accounts that we go to for inspiration. We have continued that conversation and add a lot more people onto the list. So I'm putting that link in the description of this podcast and we will post that both on our Chatterkick blog and on the podcast blog. So if you're looking for accounts to follow for content ideas or strategy ideas, check out the link below.
That's it for this episode of generation social media podcast. If you had an aha moment or just a haha moment, I would be so grateful if you leave a review with the moment you loved most. If you have a question you'd like us to answer on the next episode, fill out the form on generation's social media, podcast.com.