There are a ton of crazy targeting combinations that you can unleash in your Facebook advertising marketing, but it gets complicated quickly! With Facebook changing the rules, introducing Special Ad Categories, and limiting interest/behavior targeting, the whole platform strategy can be overwhelming.
Read MorePotential buyers want to know what makes your brand different, what you stand for, and what value you can add. Social media is where that narrative is built. It’s where people can get the most immediate sense of your company’s mission and truly understand what sets you apart from the rest.
Read MoreIf your target audience consists of savvy executives, you need to start taking an active role in both your brand and personal social media strategy. The truth is, CEOs and CFOs (and all of the other C-Suite peeps) are spending time on social media. We get distracted by titles, income, and different creepy categories that we can use to target these humans, but we need to remember that they’re just that. Humans!
Read MoreHaving your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content.
Read MoreIf your business has a marketing team of 1-3 people, you need to use your time wisely. CEOs, business owners, and entrepreneurs often have a limited amount of time to spend telling their stories on social. Beth Trejo and Taylor Grote, both CEOs and Founders of their agencies, share where you should spend your time on social if you only have a couple of hours a day.
Read MoreBeth Trejo, CEO of Chatterkick, shares the philosophy behind doubling down on your personal brand on LinkedIn. Don’t get it twisted, there’s still a major opportunity on leveraging your brand page on LinkedIn. We’re sharing a strategy that makes sense for B2B businesses.
Read MoreEmployee Advocacy is what most businesses should be thinking about when they talk about influencer marketing and how amazing it is. We’re sharing how to launch an advocacy program, gamification, tracking, getting buy-in and ROI.
Read MoreHow to respond to negative reviews, how to turn a fan into a brand evangelist, and the responding best practices you need to follow in between.
Read MoreThe social obstacles that businesses have to face when they are just starting their efforts on social media or launching a new brand or business. We're sharing tips and tricks on the foundations and best practices you need to know to make sure your business is set up for success.
Read MoreIntroducing Chatterkick, our social media agency with Midwestern roots powered by some of the best creative nerds in the game.
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