#027 How Can My B2B Business Leverage TikTok?

Beth and Kelsey walk through ways B2B, and really any organizations can use TikTok for inspiration, research, and content creation.

Social Media, inspiration, BusinessChatterkickJuly 28, 2020social media best practice, content, TikTok

#026 How To Easily Create Authentic, Thought-Leader Content On The Fly

Getting content from clients worldwide that is authentic, creative, and unique has been a challenge that our organization has to innovate through daily. Beth and Kelsey talk through some of the easy ways the Chatterkick team has been able to capture, innovate, and create content without taking up a ton of extra time.

Social Media, inspiration, BusinessChatterkickJuly 14, 2020social media best practice, content

#025 Easy Ways To Keep Your Social Media Content & Strategy Organized

The two things about social media that are always true are that it is always changing and never shuts off. As a member of a social media team or a lone ranger wrangling digital assets on your own, organizing and planning your social media strategy is a gamechanger when it comes to efficiency. This episode came out of the vault to share organization tips on access, content planning, and reputation management.

Business, Social Media, inspirationChatterkickJune 30, 2020organization, downloadable

#022 COVID-19 Workplace survey results: Flexibility, Communication, & Culture

The results are in! After our last crossover episode with Michelle and the Revela Group, we sent out a survey for employees' perspective on how they're handling work flexibility during COVID-19. We also asked their thoughts on how their employers are handling remote work, flexibility, and communication during COVID-19.

Social MediaChatterkickMay 19, 2020social media tip, crisis communication, covid19

#021 Covid-19 Forced My Business To Change. What Do I Do Now?

We can't unlearn what we've learned or seen during COVID-19! Now that we've been forced to approach our businesses differently, it's going to be really hard to go back to what our norm was six weeks ago. Many businesses have challenged their beliefs and have found different ways to be successful, whether it's going remote, providing alternative services, being more flexible. People aren't just going to forget that. How we respond to that is going to have a huge impact as we move our businesses forward.

Social MediaChatterkickMay 5, 2020social media tip, crisis communication, covid19

#020 How Can I Put Together A Crisis Communication Plan Fast?

COVID-19 has completely disrupted consumer habits. Most businesses are wishing they would have had a crisis communication plan in place to keep their consumers in the loop with all changes. During a crisis is not be an ideal time to whip up a crisis communication plan, but it's necessary. As the situation evolves, it's time to prioritize putting a plan together of who needs to be involved in continuing your crisis communication, what assets you have, and what messages you're going to prioritize.

Social MediaChatterkickApril 21, 2020social media tip, crisis communication, covid19

#019 How Do You Show Social Media ROI Without Ads?

ROI really is the ultimate social media question. This question has changed over the last ten years, but the core concept has remained the same. It turns out we need to approach the conversation a little bit differently. In this episode, we're not talking about how to calculate ROI; simple math can help you do that. Instead, we're talking about the whole concept of "return on investment." We're diving into the value of the relationships, and how to qualify and quantify your return differently.

Social MediaChatterkickApril 7, 2020social media tip, reporting, ROI

#018 When Is It Okay To Ban Someone From Your Page?

Social media tends to get a bad wrap for being the hotbed of trolling and that anonymous courage from customers or former employees who are willing to say ANYTHING in reviews, comments, or posts to trash organizations. In this episode, Beth Trejo, CEO, and Kelsey Martin, COO, talk about when it is okay to ban someone from your page, delete comments, hide comments, and other monitoring actions.

Social MediaChatterkickMarch 24, 2020social media tip, Facebook, Moderation

#017 Digital Law Part 2: Is My Business Violating Copyright On Social Media And My Website?

This episode is the second part of our two-part series on digital law. Copyright and licensing, attribution, sponsored content, and fraud, these topics aren’t new to media, but how they apply in the digital space can still be extremely confusing. Sometimes it’s still unclear if your businesses are being unethical or downright breaking the law when it comes to content. In today’s episode, Chatterkick CEO, Beth Trejo, and Goosmann Law Firm CEO, Jeana Goosmann, share some of the most frequent violators of social and digital law.

Social MediaChatterkickMarch 10, 2020law, social media tip

#015 Where Do You Go For Content Inspiration?

We’ve all been there, staring at our brand page needing to post SOMETHING but find ourselves totally tapped for inspiration. In this episode, we’re sharing some accounts to follow for social media content ideas and copy inspiration. Chatterkick COO, Kelsey Martin, alongside Ad Strategist’s Bri Gorman and Molly Ernst, talk through some of the ways the agency team scours the depths of digital for content ideas.