#017 Digital Law Part 2: Is My Business Violating Copyright On Social Media And My Website?

This episode is the second part of our two-part series on digital law. Copyright and licensing, attribution, sponsored content, and fraud, these topics aren’t new to media, but how they apply in the digital space can still be extremely confusing. Sometimes it’s still unclear if your businesses are being unethical or downright breaking the law when it comes to content. In today’s episode, Chatterkick CEO, Beth Trejo, and Goosmann Law Firm CEO, Jeana Goosmann, share some of the most frequent violators of social and digital law.

Social MediaChatterkickMarch 10, 2020law, social media tip

#015 Where Do You Go For Content Inspiration?

We’ve all been there, staring at our brand page needing to post SOMETHING but find ourselves totally tapped for inspiration. In this episode, we’re sharing some accounts to follow for social media content ideas and copy inspiration. Chatterkick COO, Kelsey Martin, alongside Ad Strategist’s Bri Gorman and Molly Ernst, talk through some of the ways the agency team scours the depths of digital for content ideas.

#013 What Contests Are Allowed On Facebook And Instagram?

Contests can be an awesome way to engage your audience, but they also can ultimately backfire on your brand with vague rules and a terrible experience for your audience. In this episode, Beth Trejo, CEO, Kelsey Martin, COO, and Bri Gorman, Ad Strategist, talk about how to run a successful social media contest that does not break the rules.

Social MediaChatterkickJanuary 14, 2020Facebook, strategy, social media best practice, instagram

#012 What Are Some Easy Social Media Strategies That Convert?

How effective is your strategy on social media? Reaching the right people with the right message is half the battle. In this episode, Beth Trejo, CEO of Chatterkick presents to a group of marketers in Council Bluffs, Iowa. She provides details for effective strategies to help reach your business goals on your social media platforms.

Social MediaChatterkickDecember 31, 2019Facebook, strategy, social media best practice

#011 What Your Business Can And Can Not Target On Facebook.

There are a ton of crazy targeting combinations that you can unleash in your Facebook advertising marketing, but it gets complicated quickly! With Facebook changing the rules, introducing Special Ad Categories, and limiting interest/behavior targeting, the whole platform strategy can be overwhelming.

Social Media, Digital Paid AdvertisingChatterkickDecember 18, 2019advertising, Facebook

#010 How To Use Social Media Data To Showcase Your Product's Competitive Edge.

Potential buyers want to know what makes your brand different, what you stand for, and what value you can add. Social media is where that narrative is built. It’s where people can get the most immediate sense of your company’s mission and truly understand what sets you apart from the rest.

Social MediaChatterkickDecember 3, 2019Data, Distribution

#008 What Is UGC? Do I Need It And How Can My Business Use It?

Having your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content.

Social Media, inspirationChatterkickNovember 5, 2019user-generated content, content

#006 Should Our B2B Business Be Posting On Our Personal Accounts Or Business LinkedIn Accounts?

Beth Trejo, CEO of Chatterkick, shares the philosophy behind doubling down on your personal brand on LinkedIn. Don’t get it twisted, there’s still a major opportunity on leveraging your brand page on LinkedIn. We’re sharing a strategy that makes sense for B2B businesses.

Social MediaChatterkickOctober 8, 2019LinkedIn, B2B, strategy

#005 How Do I Get My Employees To Engage With Us On Social Media?

Employee Advocacy is what most businesses should be thinking about when they talk about influencer marketing and how amazing it is. We’re sharing how to launch an advocacy program, gamification, tracking, getting buy-in and ROI.

Social Media, inspirationChatterkickSeptember 18, 2019employee advocacy, social media best practice

#004 How To Handle Customer Service And Response On Social Media

How to respond to negative reviews, how to turn a fan into a brand evangelist, and the responding best practices you need to follow in between.

Social MediaChatterkickAugust 29, 2019digital customer service, social media response