#008 What Is UGC? Do I Need It And How Can My Business Use It?

Having your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content.

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#007 How Can I Make An Impact On Social Media With Only A Couple Of Hours A Day?

If your business has a marketing team of 1-3 people, you need to use your time wisely. CEOs, business owners, and entrepreneurs often have a limited amount of time to spend telling their stories on social. Beth Trejo and Taylor Grote, both CEOs and Founders of their agencies, share where you should spend your time on social if you only have a couple of hours a day.

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